• http://www.moderninsider.com/ Ted Sindzinski

    Just sent out a report on the results of our past few Facebook and while the social stats all looked good vs our trends, my “what this really means” remarks remind me of why this is such a difficult question to answer: we’re not able to isolate links in a promoted post… and even if we could, clicking isn’t the first goal… and even if it was, most of our posts link to some other site with the content we wanted to share… and even if they did link to us, what we’d really like is fans to share on their own with no link at all.

    Thus to get to results, we have to look way beyond the standard click path or even multi-channel path and that’s just not going to be as easy or as concrete. I’ve found a good correlation but it’s hardly a direct trail.

  • 6 one way half a dozen another

    As a Facebook user (not marketer), I will tell you that not only do I use an adblocking extension, but I use two of them; an anti-adblocking disabler; and Facebook Disconnect to keep FB from tracking my websites. Yes, your marketing efforts are not working. I am doing my best to keep my info from getting to their database.
    Until Facebook (and all of the rest) stop guessing what I might like and directly ask me what I am interested in seeing, i’ll do my damnedest to keep ads off my computer.
    And I am never downloading apps for my phone.

  • http://www.alanredd.net/ D Alan Redd

    Facebook, at least since 2008 that I know of, has become so tounge-in-cheek that I find it doubtful that results are really ever going to be as good as even the least among us says they are .. When you are the product being sold, you’ve already lost the battle. If you’ve got deep pockets, it’s always going to be a great day – but I’m finding that more and more of those accounts with anywhere between 4k and 12k organic followers are coming to the conclusion that they’re going to have to try something different – Facebook isn’t producing, at least for them, any kind of noticeable end result for all of their effort put into it.

    I’ve picked up 4 new accounts since January (and have referred 5 others to someone else) all with high organic followings and they all said pretty much the same thing .. they would much rather take their chances and pay for the higher bandwidth, and give it a go on the open internet as opposed to being uncertain as to whether or not their efforts are truly paying off. It’s hard to see around the corners in a walled garden and it’s even harder when your business takes a backseat to your being sold as the actual product.

  • steve

    We sell commercial grade fitness equipment to gyms and medical facilities. Not once has someone posted on facebook how they spent $15k on a new treadmill or $500k on a gym package. Not one tweet about how much they love the new $7,000 elliptical they purchased. I’m pretty sure if we were selling the latest 3D game or portable speaker device for your media player then we’d get some social interaction but for us, no luck!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Matt for covering my report! You inversed your numbers. The chart shows 34% and you said 43%.

  • http://www.medio-cracy.com/ Almedin Candic

    As Facebook is a social media platform AND an advertising medium, it would be great if industry’s leading platforms like marketingland.com actually split up the discussion about Facebook into the usage of it as a social media network AND an advertising medium.

    Currently it’s like talking about the articles on NYT.com and the ads on it. And of course, those are two separate things, aren’t they?