Tabasco Responds To #notaste Tweets With Witty #addtaste Tweets
In a brilliant leveraging of a very popular hashtag, BBDO Belgium, on behalf of its client Tabasco, launched a Twitter campaign that monitored and responded to tweets which used the hashtag #notaste. For every #notaste tweet Tabasco replied with a creative tweet that included the hashtag #addtaste.
For example, one tweet from @abbiebooboo read, “I cannot handle it #maserati #notaste #baller only in Manchester” which included a picture of some dude’s blue Maserati with a “Baller” license plate.
— abbie beautement (@abbiebooboo) March 26, 2014
Tabasco replied, “@abbiebooboo Don’t feel blue. Let’s #addtaste and make this beauty a redhead” along with an image of another Maserati turned red by a big bottle of Tabasco.
Another tweet involved Tabasco replying to a tweet that apologized to Barack Obama for #notaste present he received from the Belgians. The reply, of course, included a cheeky tweet with a Tabasco bottle in it.
And then there was a witty response to a complaint about Kim Kardashian appearing on the cover of Vogue with Kanye:
BBDO claims a response rate of 29.7% to its #addtaste tweets. Check out the case study video below.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.