Tablet Market Share: iPad Remains Dominant, Samsung Shows Growth

Regardless of what the IDCs, Strategy Analytics and Gartners show in terms of quarterly device shipments and marketshare forecasts, the “facts on the ground” continue to show the iPad driving far more traffic than any competing tablet device. That’s reinforced by Chitika’s new tablet traffic report.

Based on millions of tablet-based impressions on its network during April, from the US and Canada, Chitika says that the iPad drove just over 81 percent of tablet traffic. Kindle Fire was second, with 7.4 percent, and all other tablets were together responsible for roughly 11 percent of traffic.

April tablet traffic

The iPad’s traffic share has remained largely unchanged since February according to Chitika. However the report points out that Samsung Galaxy tablets have increased their share from 4.2 percent in February to 4.7 percent in April.

Chitika other tablets April

After the Samsung devices, in the group of “others,” Google’s Nexus 7 is first. However Microsoft Surface also showed a slight uptick in April.

Relatively consistent with the above, Monetate’s Q1 report says that just under 90 percent of tablet traffic is coming from the iPad, with Android tablets (including Kindle Fire) generating roughly 11 percent of tablet traffic.

Monetate Q1 traffic

Source: Monetate EQ1

Related Topics: Apple: iOS | Apple: iPad | Channel: Mobile Marketing | Google: Android | Microsoft: Surface | Statistics: Market Share | Statistics: Mobile Marketing


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • motomart

    Did you know that MOST of android browsers UAString is set to desktop so web experience is not crippled. So, this “facts on the ground” is completely biased, based on nothing report. BTW, who’s Chitika? Oh, excuse my ignorance, that’s the add serving agency that overshadow IDCs, Strategy Analytics and Gartners all at once.

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