• http://BullishData.com/ ReevesJB

    Some great points here. I do think that marketers need to be realistic about what can be most effectively achieved with a TMS, however. “Build your own marketing cloud” is a neat tagline, but borders on hyperbole. In fact, though, tag management vendors are steadily adding new marketing features to their basic platforms, and probably hope to displace them entirely (for some kinds of organizations). I wrote a blog post about this earlier: http://www.bullishdata.com/2014/06/16/land-expand-future-tag-management/