Tailwind Launches Its Pinterest Business Insights API Integration

Tailwind, the Pinterest-focused marketing and analytics platform, has launched a fully functional product powered by Pinterest’s new Business Insights API. Pinterest announced yesterday that it was providing a digital feed of anonymous customer data to a limited set of social media management providers.

Among that list — Salesforce’s Exact Target Marketing CloudHootsuite, SpredfastPercolatePiqoraCuralate – Tailwind is the only company that focuses entirely on Pinterest.

Here are the details of what Tailwind said it now offers:

Tailwind v3 expands on existing Pinterest management and marketing capabilities with a number of enhancements including a trending pins view to show which pins have been most viral in a given timeframe, easier ways to engage a brand’s community, more flexible user notification options and a weekly summary dashboard across all of a business’ data. The biggest addition, though, is a comprehensive Domain Monitoring capability to help businesses see which of their images are trending across Pinterest, how users are discussing their brand and which pins are driving their reach.

Monitor You Domain on Pinterest with Tailwind JPG


Related Topics: Channel: Social Media Marketing | Pinterest | Pinterest: Analytics | Social Media Marketing


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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  • Pablo Guerra

    Wow. Sounds really cool. Thanks for sharing! Just started a free account and am going to take a close look. Seems powerful.

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