Target is continuing to build on its relationship with Pinterest users, announcing today a collaboration with three top designers who each have a substantial number of followers on the social media site.
According to an announcement on Target’s A Bull’s Eye View blog, the retailer is partnering with Joy Cho, of the blog Oh Joy!, Jan Halvarson of Poppytalk.com and Kate Arends, the owner of the fashion and design site Wit & Delight. Each of the designers will create a line of party products to include party décor items, paper products and serving pieces.
“Pinterest is such a popular destination for entertaining inspiration, so we’re partnering with the platform’s top tastemakers to bring their inspiration to life through beautifully designed party collections,” said Target’s senior vice president of marketing Rick Gomez. He went on to claim Target’s collaboration with the designers is a “first-of-its-kind” for the retail industry.
Joy Cho has more than 13.5 million Pinterest followers. Halvarson’s Pinterest page has 8.3 million followers, and Arends Pinterest followers total over 2.6 million.
Each of the designers are creating “limited-time-only” party products that will be launched online and in Target retail locations over the course of the year. Joy Cho’s collection is scheduled to be released first, with her “garden party” themed products hitting shelves March 16. Halvarson’s collection is scheduled for June, and Arends’ collection is due in September.