Tebow-Mania Hits Twitter: More Tweets-Per-Second Than Bin Laden, Steve Jobs & Beyoncé’s Pregnancy

Among the many miraculous things Tim Tebow has done, we can now add this: a record for the most sports-related tweets per second.

It happened yesterday during the NFL playoff game between Tebow’s Denver Broncos and the defending AFC champion Pittsburgh Steelers. Tebow’s legend has grown this season thanks to his leading the team on several miraculous late-game comebacks, coupled with the quarterback’s penchant to kneel down and openly pray on the sidelines during games. (A practice that’s now called Tebowing, which has also been officially recognized as a word in some quarters.)

Anyhoo, when Tebow threw an 80-yard touchdown pass on the first play of overtime yesterday to beat the Steelers, Twitter erupted at a rate of 9,420 tweets-per-second (TPS), which the company announced today was a new record for sports events:


That shattered the previous sports record, which was 7,196 TPS at the end of the FIFA Women’s World Cup last summer. It’s also more than these major, non-sports news events:

  • Osama bin Laden’s death: 5,106 TPS
  • Steve Jobs’ resignation from Apple (7,064 TPS) and death (6,049 TPS)
  • U.S. East Coast earthquake (August 23, 2011): 5,449 TPS
  • 2011 MTV Video Music Awards (Beyoncé pregnant): 8,868 TPS
  • 2011 Super Bowl: 4,064 TPS

But Tebow will probably have to reach this year’s Super Bowl, and may have to come up with another miraculous finish, if he hopes to beat the all-time record for TPS. That happened on December 9th when the Japanese TV screening of Hayao Miyazaki’s Castle in the Sky produced 25,088 tweets per second.

(Tim Tebow image courtesy Helga Esteb / Shutterstock.com. Used under license.)

Related Topics: Channel: Strategy | Social Media Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage | Top News | Twitter: Statistics


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!