Thai Life Insurance Ad Celebrates Beauty of Life

thai_life_insirance

It doesn’t happen very often but sometimes — every once in a while — advertising is awesome. Awesome in ways that make you jump for joy. Awesome in ways that make you angry. Awesome in ways that make you cry. But most of all, awesome in ways that give you hope there is, well, hope for the human race.

About a year ago, Ogilvy & Mather Bangkok created a three minute video for Thai Life Insurance. The video told the story of a girl and her deaf mute father. It’s hard enough for a teenager to get along with a parent even when they are “normal” but add in any notion of “different” and you have a challenging situation on your hands.

A year later, Ogilvy & Mather Bangkok is back with another three-minute epic entitled “Unsung Hero.” In the video, now approaching 2.5 million views, we see a man who, by his very nature, can’t help but do good every day. He moves a plant so the rain will help it grow. He helps a woman roll her food cart onto the sidewalk. He feeds a homeless dog. He delivers bananas to an elderly shut in. He gives money to a homeless mother and daughter.

And he does all of this while others look on with disapproval. He doesn’t do it for fame. He doesn’t do it to become wealthier. But his actions do matter as we see towards the end of this tear jerker which gives us hope little actions can have big and very meaningful results.

And in doing so he receives what money can’t buy. Happiness. Friendship. Appreciation. Understanding. Love. Beauty. And he inspires others to give as he gave.

And this from a life insurance company which asks, “And in your life, what is it that you desire most?” It really makes one think about what truly matters during out time on this earth.

Yes, life insurance is about money but this work makes you think about the importance of life and that the things you do in your life, however small, do matter. To you and to others.

Original Ad:

Have you seen a great piece of creative that’s worthy of sharing? If so, we’d love to highlight it here. Please send submissions to cod@marketingland.com.

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Channel: Strategy | Creative Of The Day | Video

Sponsored


About The Author: is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.




Share

Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

 

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!