• http://www.21stsoft.com/ Michael Cordova

    Cara, do you use any specific software tools that help you in your A/B testing?

  • http://twitter.com/EmailGirl Cara Olson

    Hi Michael, typically we use the A/B testing tools available within the Email Service Provider (ESP) software. However, we do use a tool like Tableau to visualize the results in a chart format. Let me know if you have other questions!