• http://10awesome.com/ Scott

    I am kinda new to email marketing, but I did read a lot about it and I couldn’t find this term mentioned anywhere: CTOR. However, it seems like a very relevant metric. Everyone who wants to record their progress with email marketing wants to know how many email openers actually click their link.

  • http://www.convinceandconvert.com/ jaybaer

    Agree 100%. Best possible metric to gauge content relevancy and effectiveness. Bravo Cara!

  • http://twitter.com/EmailGirl Cara Olson

    Thanks Jay!