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The Five Pillars Of Social Marketing
Social media has evolved. And marketing is catching up.
From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in repeatable, business-building ways.
To help you navigate the sea of social change, Oracle created this guide based on five pillars of social marketing: Listening, Engagement, Marketing Communications, Social Advertising and Analytics.
You’ll learn steps you can consider to:
- Explore new uses for old channels.
- Engage in the most welcome ways.
- Analyze activity meaningfully.
Visit Digital Marketing Depot to get your copy.