The Mobile Apps Gap: For Every 10 Apps Built 7 Are iOS

Flurry Analytics has released data, drawn from its logs, that illustrate mobile app developers’ continuing preference for Apple’s iOS over Android.

Among other reasons, Apple’s iOS offers “efficiency” and a “homogenous device base” (iPhone, iPad). By contrast, Flurry observes that Android is highly fragmented and that the problem “appears to be increasing.” Indeed, there are numerous Android devices, with different hardware and screen sizes, as well as different versions of the Android OS: Gingerbread, Froyo, Ice Cream Sandwich, etc.

Flurry reports that “for every 10 apps that developers build, roughly 7 are for iOS.” The company says that the iPad has been instrumental in cementing developer loyalty. Unlike the smartphone market where Android dominates, the iPad remains unrivaled in the tablet market.

Notwithstanding “shipments” data from IDC, Gartner and other firms showing Kindle Fire and other tablets encroaching on the iPad’s market share, Flurry shows the iPad with 88 percent of the tablet market.

As has been pointed out in the past, iOS developers also make more money than Android developers. Flurry says that iOS revenue is on average 4X greater than that from Android.

“For every $1.00 a developer earns on iOS, he can expect to earn about $0.24 on Android,” according to Flurry.

Related Topics: Apple: iOS | Channel: Strategy | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • StatsProfessor

    The average Android user does not pay for apps so that’s another issue.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!