After giving users a sneak peek last month, the new owners of Delicious.com have launched the new version of the venerable bookmarking site.
On first glance, it looks like they have a winner on their hands.
Going to the home page today should show a small pop-up window introducing the new site to both users and non-account holders. If you have an account already, logging in will bring up another overlay with a couple quick tips about using the new site.
Content discovery looks like a cross between the old Digg and a page of Google search results. The far right column shows a preview of the bookmarked page and occasionally shows other users that bookmarked the link, or their comments on the link.
Some of the new features were previewed on the Delicious blog a couple weeks ago. They include an “omnibox search bar” that offers multiple search types from a single box — you can search for users by including the @ symbol, or tags by including the # symbol, for example. Other new features include keyboard shortcuts to quickly browse through content and a new profile page.
I also think the import/export options are new. You can connect Delicious with your Facebook and/or Twitter accounts and have any links you share on those networks saved to your Delicious account.
When saving those social links, you can choose to make them public or private, and you can also add specific tags. That could be a great way for marketers to curate the links they’ve shared socially for future reference.
Even during the past couple years of uncertainty — while Yahoo shut down several of its properties and users waited to find out what AVOS would do after buying Delicious — the site remained a good source of content ideas for bloggers and marketers.
And now, with a new site that looks good and offers several functional improvements, Delicious seems ready to make a comeback … if it can convince users to return.