The New Is Now Live & Looks Like A Winner

delicious-logoAfter giving users a sneak peek last month, the new owners of have launched the new version of the venerable bookmarking site.

On first glance, it looks like they have a winner on their hands.

Going to the home page today should show a small pop-up window introducing the new site to both users and non-account holders. If you have an account already, logging in will bring up another overlay with a couple quick tips about using the new site.

Content discovery looks like a cross between the old Digg and a page of Google search results. The far right column shows a preview of the bookmarked page and occasionally shows other users that bookmarked the link, or their comments on the link.


Some of the new features were previewed on the Delicious blog a couple weeks ago. They include an “omnibox search bar” that offers multiple search types from a single box — you can search for users by including the @ symbol, or tags by including the # symbol, for example. Other new features include keyboard shortcuts to quickly browse through content and a new profile page.

I also think the import/export options are new. You can connect Delicious with your Facebook and/or Twitter accounts and have any links you share on those networks saved to your Delicious account.


When saving those social links, you can choose to make them public or private, and you can also add specific tags. That could be a great way for marketers to curate the links they’ve shared socially for future reference.

Even during the past couple years of uncertainty — while Yahoo shut down several of its properties and users waited to find out what AVOS would do after buying Delicious — the site remained a good source of content ideas for bloggers and marketers.

And now, with a new site that looks good and offers several functional improvements, Delicious seems ready to make a comeback … if it can convince users to return.

Related Topics: Channel: Social Media Marketing | Delicious | Marketing Tools | Marketing Tools: Social Media | Social Media Marketing | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • victorpan

    OOoo… looks

    Sorry for the bad puns and word play, but I couldn’t resist. I like the subtle stab at Twitter.

    “TwitLonger — When you talk too much for Twitter”


  • Matt McGee

    We’ll see, Jonathan. You may be right. Or maybe there’s plenty of room left for different services including Delicious. I use Pocket, and love it, but in a totally different way than I (continue to) use Delicious. Tried Instapaper and Evernote and hated them both. Different strokes for different folks. Lots of Internet users, so probably room for plenty of different options.

  • Sage Lewis

    I have used Delicious for years. And the new ownership was really exciting to me. But it’s been a slow roll out. I haven’t been over there in the last month or so. So this news is fun to hear. I’m going to go check it out now.

    Social bookmarking seems like an open playing field. It’s anybody’s game. Delicious has as much of shot at it as anybody, I think.

    Thanks for the write up!

  • keaner

    Yeah cause this design isn’t a complete rip off of Facebook *rolls eyes*

  • kcd

    Obviously you were not a Delicious user in the past.It used to be the best bookmarking app out there, but it is now slow, cumbersome, memory hogging,and worst of all: not user friendly. The new “developers” (read: dismemberers) have gone thru & removed every single thing that made Delicious fast, organized, and a pleasure to use. And to add insult to injury, many long time users like myself (3 years) have now had some of our content vanish! And the rest is slow & difficult to access-in other words:defeating the purpose of bookmarking an item in the first place! Yes indeed-”new & improved”. And to show their respect for the thousands of long time users, they posted a comments section which received THOUSANDS of negative comments along the same lines as mine above. Their PR departments way dealing w/ that embarrassing (and for some reason apparently unexpected) response? THEY TOOK IT DOWN SO NEW FUTURE SUCKERS COULDN’T READ IT! Tells you a lot about the new development team. After being their most devoted fan, I’m off to find a new bookmarking system. AVOS has killed Delicious.
    I’m broken hearted, and a little upset about how they went about this mash-up, and all the time I wasted bookmarking thousands of links that are basically no longer usable.

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