• Chris Elwell

    “…marketers need to be single-mindedly focused on what value they can provide to their audience.” But they’re not. They’re single-mindedly focused on meeting their lead gen or sales goals.

    “Developing compelling content takes a lot of work.” You forgot to mention “is expensive” too. Many organiztions are kidding themselves by thinking that if employees are creating content the company isn’t paying for it.

    Content creation shops/publishers have a huge opportunity in this market.