• Nigel Palmer

    Interesting article, Drew!

  • mjwhartnaby

    Great insight Drew.  Liked how you mentioned that email-marketing is under appreciated.  It is also under-rated.  You are right how organizations should focus on email marketing first.  This way they can develop a fan base and see who is interested or not.  Prospect development comes from emailing which will lead to customers if handled right.  Check out my post on email-marketing: http://www.prospectrmarketing.com/email-marketing-spam-free/ 

  • http://twitter.com/francescastaana Francesca StaAna

    Great points, Drew. I especially agree with what you said about email marketing. I hear so many people talking about how “email is dead” and how email sucks, but the fact is, to me it’s one of the most useful ways to get in touch with customers. Email marketing after all, allows us to actually get into the inbox of potential and existing customers.  

  • http://twitter.com/DavidVallejo David Vallejo

    Email definitely never gets any love. I’ve generated more sales online via email than I ever did with social. Not to say social isn’t important, it is, but email outperformed it when it comes to ecommerce. FB advertising is tricky. It really depends on your KPI’s. If you’re looking at increasing your fans, then it’s a good tool. But once you need to generate money, it’s a different story. It’s also important to point out that the CPC  will be higher for a campaign that sends users to a website outside of FB. 

  • http://twitter.com/Spellboundweb Tyrone Heffron

    yup..it’s definitely true..these are very much helpful but least appreciated if somehow people will see it’s value, then they’ll realize how great these things are..

  • http://www.noflux.net John

    Not sure the first one is as useful today as it used to be few years back. Two other strategies have just become essential parts of a campaign – no doubt about that.

  • Laura Versace

    Would love some hints on some subject lines for enewsletters that have encouraged a high open rate.

  • http://twitter.com/pbradish Paul Bradish

    Same exact thoughts here. Though we put in major time on facebook, twitter, youtube and the like, I still have to rank email marketing higher – especially when it comes to internet retail.

  • http://www.facebook.com/david.rekuc David Rekuc

    Agreed x3.  Couple additions that make #2 and #3 even better – retargeting on youtube and using ads with social relevance on Facebook.

  • FortuneFortress

    I am surprised to see so many comments about the success of e-mail marketing; perhaps I’ve misjudged it due to my personal reaction-they all seem spammy, and I don’t even open them anymore. My business has been looking at using the company Brandvocates(.)net for our online marketing campaign as they have a large, trained task-force that will have a wide reach. While they do use YouTube as one of their tools, and facebook for social interaction and brand awareness, I’m not sure that they actually make use of the Facebook ads. Will definitely be something I will add to my list of requested services. Great feedback, thank you!

  • http://twitter.com/VNiranjan Niranjan VibhanDik

    Very well pointed so many things. . And its really good that you didnt try to compare with Google’s Adwords to Facebook Ads. B’cause Those are different things with similar opportunities. 

  • http://ProspectSnap.com/ Andrew Woo

    I dont really agree that email was ever under-rated. Seems like ppl have always been asking for visitors to subscribe and then sending out newsletters etc.

  • http://www.facebook.com/catherine.doran.505 Catherine Doran

    agree that email marketing is underrated. I have found it to be one of
    the most important aspect of my business. I use OfficeAutopilot to help
    me manage my email marketing. I can set up split testing to compare
    which emails are more successful and to which crowds. I can also create
    postcards to automatically be set out regarding a new campaign. With
    this software I am also able to manage my social media tools. 

  • http://houseofsem.pl/ Marcela

    not sure how you calculated roi and in regard to what, but in general with ppc i’d expect more then 100% roi. I actually feel facebook ads are overrated.

  • http://twitter.com/frandimore Frandimore

    The untold truth of any advertising effort is effective targeting as mentioned and described vividly in Facebook ad.