Pinterest marketing is one of the latest things that internet marketing consultants are trying to stay on top of. The basic actions on Pinterest that can be done by businesses make it possible to stay connected with current fans of their brands and products while also growing brand exposure.
Re-pinning pins that relate to your industry and values is the fastest way to grow a company’s own pin boards while also getting a good idea of what is popular in those industries.
Re-pins are actually a good part of regular maintenance, as they are fairly quick to do.
Regular maintenance of pins and the company’s Pinterest profile is just as important as maintaining any other social media profile, such as Facebook and Twitter. Besides re-pins, regular maintenance includes making sure the bio is kept updated, as well as adding links, creating new boards, and following users on a daily basis.
Add New Pins
New pins uploaded by the company can help add unique content to their Pinterest board, which makes it easy to track the true popularity (which can be judged by re-pins and likes). Additionally, companies that have e-commerce websites should also pin every product on their site, dividing them into applicable Pinterest boards.
For instance, a women’s fashion website could have separate Pinterest boards for Accessories, Dresses, Shoes, etc. The website could pin not only their own products, but also related new pins they’ve found online (while quoting sources) or re-pinning existing content from other users.
Commenting on your own pins when a user comments or likes one of your pins (or a pin that relates to the business’ industry) can help get their interest and further drive engagement, while also gaining more followers for the company’s profile.
Comments can also be used to give more information about a product if other users are asking for it, or a URL that may be of interest to users that like the pin.
Similar to “liking” certain actions on Facebook, Pinterest likes are another part of regular Pinterest maintenance that can help get attention of potential followers for a company’s Pinterest profile.
However, don’t go overboard– 5 to 10 likes per day can be accomplished quickly. Make likes more relevant by liking pins that come from the company’s website. A good way to keep track of this is to use PinAlerts, which sends an email whenever an image is pinned from a specified URL.
How is Pinterest affecting your industry and your marketing strategy? Let us know in the comments.
Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.