The Top Five Things Businesses Can Do On Pinterest

Pinterest marketing is one of the latest things that internet marketing consultants are trying to stay on top of. The basic actions on Pinterest that can be done by businesses make it possible to stay connected with current fans of their brands and products while also growing brand exposure.

Marketing Land on pinterest


Re-pinning pins that relate to your industry and values is the fastest way to grow a company’s own pin boards while also getting a good idea of what is popular in those industries.

Re-pins are actually a good part of regular maintenance, as they are fairly quick to do.

Regular Maintenance

Regular maintenance of pins and the company’s Pinterest profile is just as important as maintaining any other social media profile, such as Facebook and Twitter. Besides re-pins, regular maintenance includes making sure the bio is kept updated, as well as adding links, creating new boards, and following users on a daily basis.

Add New Pins

New pins uploaded by the company can help add unique content to their Pinterest board, which makes it easy to track the true popularity (which can be judged by re-pins and likes). Additionally, companies that have e-commerce websites should also pin every product on their site, dividing them into applicable Pinterest boards.

For instance, a women’s fashion website could have separate Pinterest boards for Accessories, Dresses, Shoes, etc. The website could pin not only their own products, but also related new pins they’ve found online (while quoting sources) or re-pinning existing content from other users.


Commenting on your own pins when a user comments or likes one of your pins (or a pin that relates to the business’ industry) can help get their interest and further drive engagement, while also gaining more followers for the company’s profile.

Comments can also be used to give more information about a product if other users are asking for it, or a URL that may be of interest to users that like the pin.


Similar to “liking” certain actions on Facebook, Pinterest likes are another part of regular Pinterest maintenance that can help get attention of potential followers for a company’s Pinterest profile.

However, don’t go overboard– 5 to 10 likes per day can be accomplished quickly. Make likes more relevant by liking pins that come from the company’s website. A good way to keep track of this is to use PinAlerts, which sends an email whenever an image is pinned from a specified URL.

How is Pinterest affecting your industry and your marketing strategy? Let us know in the comments.


Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Channel: Social Media Marketing | Pinterest | Pinterest: Business Use & Advertising | Social Media Marketing | Social Media Marketing Column


About The Author: runs her own social media and search marketing business, MoxieDot, where she helps clients grow their online presence. She was voted one of the top 100 marketers of the year by Invesp in 2009 and has worked for Yelp,, and Bounty Towels.

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  • Freshome Design

    PinAlert is not working for example.

  • Gili Golander

    Good tips! In addition, my company Bazaart has a new free iPad app that allows creating inspirational mashups from their pinterest boards, and repin to pinterest. It’s a cool way to mix your pins into a beautiful image. Take a look at some of our inspirations:

  • Francois Mathieu

    Impressive: Businesses can pin, re-pin, manage their pins, comment and like on Pinterest. #sarcasm

  • Amber King

    Great tips Kelsey. Pinterest is one fast growing social network and businesses can use it also to generate leads and traffic.

  • James Scaggs

    Nice post but pin alert goes to a parked domain for me? Can you double check the link?

  • Dispos

    Yes, this is the kind of mistake a marketing expert shouldn’t have done. Make sure your links are up to date. Don’t copy and paste.

  • olafpijl

    Here’s a practical list of how you can get the most out of Pinterest SEO: . Happy pinning! :)

  • Kelsey Jones

    Just fixed it. Thanks!

  • Kelsey Jones

    Francois, if you have any other suggestions for what businesses like to do on Facebook, I’d love to hear them! Pinterest is still such a new site for many businesses, I’m sure we’d all appreciate any other knowledge you have to share.

  • Kelsey Jones

    Sorry James! 
    Just fixed it. Thanks!

  • Gudipudi

    most of the people talk about how to use pinterest to get traffic .bla bla ….But to be honest, does any one think if relevant the traffic from pinterest is ? I doubt if it caters the needs of every business model.

  • Lisa Wheeler

    article! Grabbing the attention of followers is also a huge way to gain brand
    exposure. A really excellent Pinterest Influencer Network that’s helped me out
    with my business in gaining followers is PinLeague The difference between them and other places is
    that they grow your traffic organically meaning that they don’t sell you “fake
    traffic” like other places do. I only mention this to other marketers out there
    looking to expand their base and their brand. Thanks!

  • Lisa Wheeler

    article! And thanks for asking your readers how they are using Pinterest in
    their marketing. As a small biz owner, I’ve had a lot of recent success with
    gaining followers, which is a big part of the Pinterest picture. The place
    that’s helped me out with this is PinLeague. They’re one of the best Pinterest
    Influencer Networks out there that does everything from helping you gain
    followers, understand analytics and anything Pinterest marketing related.
    Anyhow hope this helps, thanks!


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