• http://twitter.com/JHarperMedia James Harper

    Great article. I couldn’t agree more. Thank you.

    James Harper

  • Merlin Pestcontrol

    You may find further related content to this discussion on this site : http://www.chooseportal.com/blog/going-social/

  • SEO Expert

    thanks nan, your article is very nice and useful

  • icanewfriend

    Nan. Coming to Social Media (several years ago) from a former career in human resources, mostly recruitment, I have found that as apart the two fields may seem to some they are more similar than many might think. The measurement debate has been raging in Human Resources since the days it was called Personnel. Take a look at this slideshare http://www.slideshare.net/slowisz/recruiting-metrics-that-support-roi and you will immediately see many commonalities chasing the same goal – ROI. The advice offered is all based on the same understanding – all people put on their pants one leg at a time. To recruit effectively, you must first know your audience and where it “hangs out”. You must also know its (audience and individual) behaviors and learn its/their motivations. I’ve traveled far in my career change and yet, I find myself in the same neighborhood, dealing with the same elusive pursuits and basic challenges.

  • http://twitter.com/social_snap Social Snap

    Loved your slideshow!

  • http://www.tonyobregon.com/ Tony Obregon

    Thanks for providing such an honest and transparent view into social media measurement. I have to agree that it’s easy to get lost in all the data and not to boil the ocean. It’s important to have numbers, but more important to know the story behind the numbers. Hopefully one day we’ll only need one or two tools to do the job but that’s not going to happen for a few years. Great post, thanks.

  • http://twitter.com/social_snap Social Snap

    Thanks for your thoughts Tony!