ComScore Reports Retail E-Commerce Sales Reached $49.8 Billion In 2Q

comscore-logoAccording to comScore’s estimates for Q2 2013, last quarter saw a 16 percent year-over-year growth in desktop-based retail e-commerce sales with $49.8 billion in spending. The earnings mark 15 consecutive quarters of positive year-over-year growth and eleven consecutive quarters of double-digit growth.

“Increased spending growth for the quarter not only reflects the long term share shift towards digital commerce, but also the near-term signals of sustained improvement in consumer sentiment,” said comScore chairman Gian Fulgoni, “This strength is particularly significant since the second quarter tends to be seasonally lighter for e-commerce, and, as such, represents a positive indicator for the back half of the year.”

ComScore reports 9.6 percent of consumers’ discretionary spending went to e-commerce last quarter, the highest second quarter share on record. Mobile commerce (m-commerce) experienced a 24 percent increase during the past year, with $4.7 billion spent via smartphones and tablets.

Apparel & Accessories, Digital Content and Subscriptions, Sports & Fitness, CPG and Home and Garden were the top-performing online product categories for the quarter.

Retail E-Commerce (Non-Travel) Growth Rates Excludes Auctions, Autos and Large Corporate PurchasesTotal U.S. – Home & Work Locations (excl. Mobile)Source: comScore, Inc.
Quarter E-Commerce Spending ($ Millions) Y/Y Percent Change
Q1 2007 $27,970 17%
Q2 2007 $27,176 23%
Q3 2007 $28,441 23%
Q4 2007 $39,132 19%
Q1 2008 $31,178 11%
Q2 2008 $30,581 13%
Q3 2008 $30,274 6%
Q4 2008 $38,071 -3%
Q1 2009 $31,031 0%
Q2 2009 $30,169 -1%
Q3 2009 $29,552 -2%
Q4 2009 $39,045 3%
Q1 2010 $33,984 10%
Q2 2010 $32,942 9%
Q3 2010 $32,133 9%
Q4 2010 $43,432 11%
Q1 2011 $38,002 12%
Q2 2011 $37,501 14%
Q3 2011 $36,308 13%
Q4 2011 $49,698 14%
Q1 2012 $44,282 17%
Q2 2012 $43,153 15%
Q3 2012 $41,936 15%
Q4 2012 $56,781 14%
Q1 2013 $50,180 13%
Q2 2013 $49,843 16%

Related Topics: Channel: Retail | E-Commerce | Statistics | Top News

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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