This Week On Vine: Samsung’s Triple Threat, Target’s LiteBrite, Game Of Thrones Reaction & More
There’s been so much creativity with Vine recently that we thought we’d try a new feature here at Marketing Land, “This Week On Vine,” where we spotlight some of the Vines by companies and others that have caught our eye.
Perhaps appropriately, we’ll start with this one from Samsung, which launched this in conjunction with Twitter as part of Twitter bringing Vine to Android:
— Samsung Mobile US (@SamsungMobileUS) June 3, 2013
Pretty slick, with nearly 1,400 reteweets and almost 1,000 favorites, at the moment. If you wondered how Samsung did that, well, they’ve got Vine for that, too:
— Samsung Mobile US (@SamsungMobileUS) June 6, 2013
Another that caught my eye was this one from Target, which tapped into my inner kid using a LiteBrite to play a summer scene:
— Target (@Target) June 4, 2013
Over at General Electric, it’s six second science time:
— General Electric (@generalelectric) June 3, 2013
Six second science? That reminded me of Lowe’s and its #lowesfixinsix series. If you’re not familiar with it, here’s a classic from April, which I record perhaps mostly so the next time I have a stripped screw, I’ll remember the rubber band trick:
— Lowe’s (@Lowes) April 21, 2013
This week, Lowe’s is explaining how pennies can com in handy if you ever have to set tiles. I believe you can buy these pennies at Lowe’s, $2 for 100 (joke!):
— Lowe’s (@Lowes) June 6, 2013
I don’t know any tool that provides a definitive way to see the most viewed or shared Vines out there. I’m looking, and tips are warmly accepted. But this one certainly has to be up there. Keep the audio off if you didn’t watch the last episode of Game Of Thrones:
*spoiler ep9* vine.co/v/b3XZMHmxzxh
— Maisie Williams (@Maisie_Williams) June 3, 2013
That’s Maisie Williams, who plays Arya, expressing her reaction to the season finale. It’s also a good example of how even when a brand isn’t doing Vine (the official Game Of Thrones brand hasn’t done any that I can see), those associated with a brand might make use of it.
Speaking of which, there’s some guy name Jack who has a close association with some company named Twitter who, on the day Vine for Android came out, decided to take Vine up to new heights — the top of the Oakland-San Francisco Bay Bridge:
Top of the bridge. vine.co/v/b3T9TmZr9Ih
— Jack Dorsey (@jack) June 4, 2013
There’s much more that you can see of that climb, multiple Vines that were shot. See the entire series in our previous post, Twitter’s Jack Dorsey Climbs The SF-Oakland Bay Bridge, Goes Crazy On Vine With Travelogue.
I thought I’d close with one that I found from Regal Cinemas:
— Regal Cinemas (@RegalMovies) June 4, 2013
Barely any shares, but it did catch my eye as a interesting way to promote The Internship, which opens today. Read more about the movie that features Google in our two stories below:
- The Internship: A Fun Movie, But Also A Beautiful Google Commercial
- Google Stands In For “The Emerald City” In The Internship Movie
As I said, this is a new feature. If we can find a way to locate the most shared vines from brands and companies in a particular week, we’ll try to do more of that, as well as feature other creative ones.
(Some images used under license from Shutterstock.com.)
Sign up to receive weekly insights on video advertising and trends.