This Week On Vine: Brands Celebrate The 4th Of July, FLOTUS On Vine, #HDHacks & More

Vine was all about fireworks and BBQs this week in celebration of American Independence Day on the 4th of July. Lowes kicked it off with a hardware fireworks display by one of our favourite Vine-a-mators Meagan Cignoli.

VH1 celebrated the day more traditionally, with an actual fireworks display.

And Red Vines is never one to let an occasion pass without making a Vine. I think the clue is in their name.

Vine won the Presidential seal of approval, as First Lady Michelle Obama documented her trip to Africa

MTV launched a campaign for HIV testing called It’s Your Sex Life ( and promoted them with a couple of Vines created by another creative whose work we enjoy, Khoa.

Some creative puppetry from Comedy Central, using Futurama’s Bender character.

Following Lowe’s lead, Home Depot has started a Vine campaign, #HDHacks to curate a series of craft and DIY projects.

As we highlighted last week, sports continues to be a strong presence on Vine. The NHL made great use of the rapid-fire image making features to show off the 30 banners of teams in the league.

Winners of the 2013 Stanley Cup, the Chicago Blackhawks celebrated with this hometown parade.

Adidas UK continued to show support for Wimbledon and Andy Murray.

Finally, who doesn’t like cats? Well- maybe dog lovers, but you can’t deny the cuteness of these kittens for whom the ASPCA is trying to find a home.

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Channel: Video | Features & Analysis | This Week On Vine


About The Author: is Co-Founder of Brands On Vine, the leading showcase of the latest and greatest examples of Vine videos posted by brands and digital agencies.


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