The online marketing industry has numerous companies represented on the 2013 Tech 200, a list of the fastest-growing private companies in the US.
The list is put together annually by Lead411 and features self-reported company data. To qualify, companies must be US-based, be private and have at least $1 million in revenue in the past year. But the rankings are based on revenue growth over a three-year period — this year’s list covers growth from 2010 through 2012.
There are at least a couple dozen digital marketing companies on the list (which isn’t broken out by industry/service/product, unfortunately), but here are the ones that I spotted just in the top 50:
3. 3DCart 5. AdRoll 11. OneScreen 13. RocketFuel 14. TubeMogul 16. HasOffers 17. Increase Visibility 31. ActivEngage 32. HubSpot 35. Marin Software 46. Mobifusion
(Note: That list may be incomplete since there are companies listed whose names I don’t recognize immediately.)
The Tech 200 also includes a survey each year that asks the companies about their own marketing efforts. As in past years, the top four marketing tactics with the highest ROI for these companies were:
- Email marketing
- Trade shows
- Online ads
The survey also reveals that Salesforce is the most popular CRM platform these companies are using, Marketo is the top automation tool, and Mailchimp is the number-one email marketing tool.