Second Screen “Big Deal” But Not Yet Integrated: TMZ’s Levin Talks TV Meets Internet At SXSW

Harvey Levin

TMZ executive producer Harvey Levin says that TV and the Internet are converging into a single box, and Hollywood is failing to understand that “a second screen is a big deal, but a second screen isn’t integrated.”

Levin was speaking during a solo session at the SXSW conference in Austin. Below are some of the highlights, with our live blogging below that.

“They’re trying to sustain an old model,” Levin said of Hollywood and television in general, while saying that as much as he’s trying to do different things, even he doesn’t know what the ultimate answer is.

He remarked that it’s hard to find TV shows that have good websites or vice versa. “It’s either or,” he said.

“It’s almost like flying by radar,” he said of tapping into social signals that readers provide, to understand if what you’re doing is working. He also spoke to the need to be constantly reshaping headlines and opening paragraphs to ensure that good stories really take off in the way they should.

“I think journalism has become a very lazy profession,” he said near the end of his talk, concluding with a plea that no one should feel a site should have a single voice that could be ultimately constricting.

Instead, he said, sites should have a personality.

“I don’t think people go away from you if you have a personality,” he said. “If you’re creative, you can win.”

Below is the live blogging of his talk.

Related Topics: Channel: Content Marketing | Live Blogging | Top News

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About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • writenow

    this was great. Thanks.

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