To A Million And Beyond! Facebook Eclipses One Million Active Advertisers

Yesterday, Facebook announced a major milestone: 1 million active advertisers. This number is comprised of global advertisers that used the service within the past 28 days.

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According to Reuters, the majority of these active advertisers are SMBs as over 16 million local businesses have set up active Facebook Pages. While “small” may make up the M in SMB, the overall budgets are anything but. According to eMarketer, small marketers like these businesses spent roughly $32 billion during 2012. The Reuters article also states:

More than 50 percent of small business owners use Facebook pages to promote their products, but only 16 percent use Facebook ads, according to BIA Kelsey, a research firm specializing in local advertising.

Additionally Facebook released the following metrics:

  • There are more than two billion connections between local businesses and people.
  • In an average week, there are over 645 million views of, and 13 million comments on, local business Facebook Pages.
  • Approximately 70% of monthly active users in the U.S. and Canada are connected to a local business on Facebook.

Ad revenue makes up 85% of all Facebook revenue and Facebook advertising has grown 43% last quarter. Another eMarketer report from this week has projected Facebook’s Mobile Ad revenue to jump an astounding 333% in 2013 as well.

For more information on Facebook’s one million advertisers, see the Reuters article.

Related Topics: Facebook | Facebook: Advertising

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About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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