In case you missed last week’s touching Olympic moment: after qualifying for the U.S. Olympic Team, biathlete Tracy Barnes gave up her spot to her twin sister Lanny. Lanny had been sick during the qualifiers and unable to compete for a spot on the team.
Guinness has released a one-day ad featuring the sisters’ story. As Ad Age reported, the ad will likely be pulled after today due to U.S. Olympic Committee rules that prohibit Olympic athletes from appearing in advertisements by non-official sponsors. The blackout dates start tomorrow, January 30, and run through February 26.
The ad was produced by BBDO, New York. The ad, according to Ad Age, will be featured on TV, YouTube and print ads. So far, the ad is not being promoted on brand’s Facebook page. In paid search, the brand is running ads for the spot on queries such as “Barnes sisters.”