Today Only: Watch This Powerful Guinness Ad Today Or Miss Out

In case you missed last week’s touching Olympic moment: after qualifying for the U.S. Olympic Team, biathlete Tracy Barnes gave up her spot to her twin sister Lanny. Lanny had been sick during the qualifiers and unable to compete for a spot on the team.

Guinness has released a one-day ad featuring the sisters’ story. As Ad Age reported, the ad will likely be pulled after today due to U.S. Olympic Committee rules that prohibit Olympic athletes from appearing in advertisements by non-official sponsors. The blackout dates start tomorrow, January 30, and run through February 26.

The ad was produced by BBDO, New York. The ad, according to Ad Age, will be featured on TV, YouTube and print ads. So far, the ad is not being promoted on brand’s Facebook page. In paid search, the brand is running ads for the spot on queries such as “Barnes sisters.”

Guinness Barnes Sisters One-Day Olympic Ad PPC

Related Topics: Channel: Video | Video


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Edwin Romero

    That’s an awesome video.

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