Programmatic Dominates Our Top 10 Display Advertising Columns For 2013

What was on the minds of Display Advertisers in 2013? RTB? DSPs? DMPs? Indeed, it was all of these acronyms, which you can clearly see from looking at our list of top 10 columns for the year. (By the way, those stand for real-time bidding, demand-side platforms and data management platforms — all aspects of the increasingly popular programmatic media buying landscape.)

ml_disp_adv Our generous contributor Ratko Vidakovic hit it out of the park with a guide to moving beyond AdWords to Demand-Side Platforms, and with so many other columns covering this emerging area of the display ad landscape. Thanks, Ratko!

Other hot topics included the seemingly-imminent demise of the cookie and musings on what might replace it, as well as explorations of what the growth of mobile devices means for display.

Following are our top 10 Display Advertising columns published in 2013, ranked based on pageviews gathered via Google Analytics.

Top Display Advertising Columns Of 2013

1. Beyond Adwords: Demand-Side Platforms Explained by Ratko Vidakovic, published 5/28/13. Facebook shares: 50, Tweets: 144, Google +1s: 51, LinkedIn Shares: 56

2. 5 Ways Real-Time Bidding Differs From Direct Buys by Ratko Vidakovic, published 4/1/13. Facebook shares: 32, Tweets: 222, Google +1s: 26, LinkedIn Shares: 208

3. Media Buying 101: Why You Need Your Own Ad Server by Ratko Vidakovic, published 6/25/13. Facebook shares: 40, Tweets: 110, Google +1s: 66, LinkedIn Shares: 48

4. The Mechanics Of Real-Time Bidding by Ratko Vidakovic, published 2/4/13. Facebook shares: 35, Tweets: 89, Google +1s: 36, LinkedIn Shares: 75

5. Kicking Third-Party Cookies To The Curb: The Fallout For The Digital Ad Industry by James Green, published 4/15/13. Facebook shares: 30, Tweets: 417, Google +1s: 33, LinkedIn Shares: 65

6. 5 Common Myths About Real-Time Bidding by Ratko Vidakovic, published 9/16/13. Facebook shares: 16, Tweets: 147, Google +1s: 21, LinkedIn Shares: 55

7. For RTB Success, Focus On Value –Not Cost by Konrad Feldman, published 7/1/13. Facebook shares: 20, Tweets: 109, Google +1s: 15, LinkedIn Shares: 217

8. Display Ads: How Direct Buys And RTB Interact by Ratko Vidakovic, published 3/4/13. Facebook shares: 11, Tweets: 153, Google +1s: 87, LinkedIn Shares: 50

9. Beware: As Mobile Grows, Desktop May Decline by James Green, published 7/8/13. Facebook shares: 59, Tweets: 184, Google +1s: 85, LinkedIn Shares: 141

10. Programmatic Ad Buying: A Tactical Primer by Ratko Vidakovic, published 10/13/13. Facebook shares: 43, Tweets: 145, Google +1s: 53, LinkedIn Shares: 59

Related Topics: Channel: Display Advertising | Display Advertising | Display Advertising Column | Display Advertising: Programmatic Media Buying | Marketing Land’s 2013 Digital Marketing Year In Review | Most Popular Stories | Retargeting & Remarketing


About The Author: is executive features editor of Marketing Land and Search Engine Land. She’s a well-respected authority on digital marketing, having reported on, written about and worked in digital media and marketing for more than 10 years. She is a previous managing editor of ClickZ and has worked on the other side of digital publishing, helping independent publishers monetize their sites in her work at Federated Media Publishing.

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