2014 In Email Marketing Columns: Marketing Land’s Top 10

Email may be established but it's anything but stagnant. Check out what caught our readers' attention this year!

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Email is one of the most established forms of digital marketing, but that doesn’t mean it’s boring or stagnant. In fact, this year saw a lot of change in the business, as the major consumer ESPs adopted more stringent authentication technologies and Google introduced new interfaces and features for Gmail, including its mobile-centric Inbox app.

Our expert contributors helped marketers roll with the changes. Following, the most trafficked Email Marketing columns for 2014 on Marketing Land:

  1. Everything You Need To Know About Gmail’s Auto-Unsubscribe by Tom Sather. Published on 3/4/14. 516 social shares across all platforms.
  2. How Gmail Improved Security & Email Analytics by Caching Images by Tom Sather. Published on 1/3/14. 292 social shares across all platforms.
  3. 6 Things To Watch For Better Gmail Deliverability by Tom Sather. Published on 2/27/14. 1K social shares across all platforms.
  4. Email Is The New Email by Alex Lustberg. Published on 2/12/14. 687 social shares across all platforms.
  5. How To Mark Up Email Messages For Gmail’s New Grid View by Tom Sather. Published on 4/3/14. 543 social shares across all platforms.
  6. 5 Emails Pushing The Boundaries Of HTML & CSS by Andrew King. Published on 11/19/14. 550 social shares across all platforms.
  7. 5 Ways To Kick Start Your Email Marketing This Year by Chris Hexton. Published on 1/22/14. 568 social shares across all platforms.
  8. My Prediction For Email Open Rates In 2014 by Cara Olson. Published on 1/15/14. 228 social shares across all platforms.
  9. Email Deliverability: 4 Horrible Myths On The Rise by Tom Sather. Published on 7/22/14. 422 social shares across all platforms.
  10. Drive More Email Conversions With “Pull-Back” Campaigns by Daniel Faggella. Published on 11/3/14. 394 social shares across all platforms.

Methodology: Columns published in 2014 are ranked in order of pageviews measured by Google Analytics. Data were gathered on December 4 and include all columns published through December 3, 2014.


About the author

Pamela Parker
Staff
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

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