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Top 10 local search insights of 2016
Columnist Wesley Young of the Local Search Association looks back at 2016 to find the top 10 insights that local search marketers should remember in planning for the year ahead.
As 2016 comes to a close and we begin planning for next year’s goals and budgets in earnest, it is prudent to remember to take time for reflection. Learning from successes experienced and mistakes made helps you set goals that will move you forward and plan for ways to get there.
To help remind you of some of the most important lessons learned this past year, below are my Top 10 Insights from 2016. In full disclosure, it’s my Top 10 list and thus is largely derived from the articles I wrote this year and statistics cited therein, but at least you’ll know you won’t find this list anywhere else! Here we go (in no particular order):
1. Sometimes simple is better than the best
My most-read article this year was “10 Ways to Simplify Your Local Search Marketing Strategy.” The space has gotten so crowded with marketing products, platforms and media that it is overwhelming even the experts. Think of what that means to the SMB. The attempt to understand, select and effectively utilize marketing media and technology is a struggle for most local business owners.
Sometimes, the best solution for an SMB (small to medium-sized business) isn’t what has the greatest potential for return. Rather it might be the one that they can work with most easily, manage within their time and budget and get a reasonable and secure return. There is value in simplicity and clarity.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.