How do you use social media for a B2B business? How do you measure success in social media marketing? How do you keep up with the rapid changes at Facebook? These are just a few of the critically important questions answered by our expert contributors in 2013.

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Social media marketing truly became mainstream in 2013, which means marketers moved from “experimenting” to needing to be strategic and prove ROI. That trend was reflected in our most popular columns from 2013, in which Kelsey Jones discussed how to organize a social media content strategy and Courtney Seiter outlined how to choose what metrics to focus on, when measuring the success of your social media efforts.

Following are the top 10 columns on Social Media Marketing published on Marketing Land in 2013, as measured by pageviews on Google Analytics.

Top Social Media Marketing Columns Of 2013

1. Something Has Changed At LinkedIn by Ric Dragon, published 2/15/13. Facebook shares: 215, Tweets: 463, Google +1s: 244, LinkedIn Shares: 1473

2. How To Organize A Social Media Content Strategy by Kelsey Jones, published 5/6/13. Facebook shares: 142, Tweets: 751, Google +1s: 135, LinkedIn Shares: 161

3. R.I.P. Edgerank: How To Optimize For Facebook’s Newsfeed Algorithm by Jordan Kasteler, published 10/15/13. Facebook shares: 308, Tweets: 487, Google +1s: 121, LinkedIn Shares: 133

4. 3 Proven Social Media SEO Opportunities by Kelsey Jones, published 1/14/13. Facebook shares: 181, Tweets: 624, Google +1s: 154, LinkedIn Shares: 329

5. Facebook Hashtags: Why They Will Turbocharge Your Reach by Simon Penson, published 6/17/13. Facebook shares: 304, Tweets: 270, Google +1s: 49, LinkedIn Shares: 223

6. LinkedIn Pages Vs. Groups by Juliette Kopecky, published 1/21/13. Facebook shares: 22, Tweets: 308, Google +1s: 58, LinkedIn Shares: 148

7. 10 Social Media Mistakes You Might Be Making (Because I Did) by Courtney Seiter, published 6/17/13. Facebook shares: 184, Tweets: 493, Google +1s: 238, LinkedIn Shares: 121

8. The Human Side Of B2B Social Media Marketing: 8 Benefits Of Social Media Marketing by Andy Lombard, published 9/16/13. Facebook shares: 91, Tweets: 531, Google +1s: 92, LinkedIn Shares: 156

9. Social Media Checklist For New Websites And Businesses by Ashley Kemper, published 11/7/13. Facebook shares: 102, Tweets: 434, Google +1s: 146, LinkedIn Shares: 199

10. The Minimalist’s Guide To Social Media Metrics by Courtney Seiter, published 5/22/13. Facebook shares: 51, Tweets: 230, Google +1s: 137, LinkedIn Shares: 169

Related Topics: Channel: Social Media Marketing | Marketing Land’s 2013 Digital Marketing Year In Review | Most Popular Stories | Social Media Marketing | Social Media Marketing Column

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About The Author: is executive features editor of Marketing Land and Search Engine Land. She’s a well-respected authority on digital marketing, having reported on, written about and worked in digital media and marketing for more than 10 years. She is a previous managing editor of ClickZ and has worked on the other side of digital publishing, helping independent publishers monetize their sites in her work at Federated Media Publishing.



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