What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages and testing remained important tactics worth exploring further.
Following, you’ll find the top 11 columns — this is our content contributed by expert practitioners of email marketing — published in 2013, as measured by pageviews on Google Analytics. We think you’ll find them worth a look (or a second look) as you formulate your email marketing plans for 2014. Many thanks to the contributors you see listed below — and those you don’t — for making Marketing Land’s content so valuable to our readers!
Top Email Marketing Columns of 2013
1. 5 Ways To Put Your Email Call To Action To Work by Chris Hexton, published 6/19/13. Facebook shares: 65, Tweets: 214, Google +1s: 95, LinkedIn Shares: 143
3. Auto-Responders: Why Trigger-Based Emails Will Increase Your Conversions by Chris Hexton, published 5/22/13. Facebook shares: 82, Tweets: 300, Google +1s: 63, LinkedIn Shares: 123
10. Collect Email Subscribers With Landing Pages That Convert at 50% by Chris Hexton, published 8/9/13. Facebook shares: 24, Tweets: 138, Google +1s: 17, LinkedIn Shares: 37
11. 3 Ways To Get In Your Customers’ Heads — And Stay In Their Inboxes by Hunter Boyle, published 5/1/13. Facebook shares: 323, Tweets: 415, Google +1s: 58, LinkedIn Shares: 278