Top 11 Email Marketing Columns For 2013

What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages and testing remained important tactics worth exploring further.


Following, you’ll find the top 11 columns — this is our content contributed by expert practitioners of email marketing — published in 2013, as measured by pageviews on Google Analytics. We think you’ll find them worth a look (or a second look) as you formulate your email marketing plans for 2014. Many thanks to the contributors you see listed below — and those you don’t — for making Marketing Land’s content so valuable to our readers!

Top Email Marketing Columns of 2013

1. 5 Ways To Put Your Email Call To Action To Work by Chris Hexton, published 6/19/13. Facebook shares: 65, Tweets: 214, Google +1s: 95, LinkedIn Shares: 143

2. Mythbusting: Video In Email by Lynn Baus, published 1/16/13. Facebook shares: 32, Tweets: 274, Google +1s: 35, LinkedIn Shares: 57

3. Auto-Responders: Why Trigger-Based Emails Will Increase Your Conversions by Chris Hexton, published 5/22/13. Facebook shares: 82, Tweets: 300, Google +1s: 63, LinkedIn Shares: 123

4. The ABCs of A/B Testing by Cara Olson, published 5/8/13. Facebook shares: 42, Tweets: 197, Google +1s: 31, LinkedIn Shares: 51

5. Email Marketing Equals Dollar Signs by Cara Olson, published 1/9/13. Facebook shares: 36, Tweets: 249, Google +1s: 49, LinkedIn Shares: 73

6. 5 Email A/B Split Tests You Haven’t Tried by Chris Hexton, published 7/17/13. Facebook shares: 22, Tweets: 445, Google +1s: 51, LinkedIn Shares: 56

7. Four Ways Facebook Can Increase Email Sales by Cara Olson, published 2/6/13. Facebook shares: 52, Tweets: 283, Google +1s: 27, LinkedIn Shares: 71

8. When Subscribers Stop Opening Emails by Cara Olson, published 3/6/13. Facebook shares: 19, Tweets: 131, Google +1s: 24, LinkedIn Shares: 42

9. 10 Holiday Gift Guide Ideas For Email by Cara Olson, published 8/29/13. Facebook shares: 25, Tweets: 146, Google +1s: 26, LinkedIn Shares: 28

10. Collect Email Subscribers With Landing Pages That Convert at 50% by Chris Hexton, published 8/9/13. Facebook shares: 24, Tweets: 138, Google +1s: 17, LinkedIn Shares: 37

11. 3 Ways To Get In Your Customers’ Heads — And Stay In Their Inboxes by Hunter Boyle, published 5/1/13. Facebook shares: 323, Tweets: 415, Google +1s: 58, LinkedIn Shares: 278

Related Topics: Channel: Email Marketing | Email Marketing | Email Marketing Column | Marketing Land’s 2013 Digital Marketing Year In Review | Most Popular Stories


About The Author: is executive features editor of Marketing Land and Search Engine Land. She’s a well-respected authority on digital marketing, having reported on, written about and worked in digital media and marketing for more than 10 years. She is a previous managing editor of ClickZ and has worked on the other side of digital publishing, helping independent publishers monetize their sites in her work at Federated Media Publishing.

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