Content marketing is more popular than ever with 91 percent of B2B marketers and 86 percent of B2C marketers employing content marketing initiatives this year. As the number of businesses embracing content marketing grows, more resources become available. The following educational resources — from blogs and videos to training, events and more — can help any marketer learn the significance of content marketing and how it can be applied successfully in any business’ online marketing strategy.

Content Marketing Blogs

Top 60 Content Marketing Education Resources: Blogs

  • Content Marketing Institute – Formerly Junta42, Content Marketing Institute was founded by Joe Pulizzi, the leading evangelist for content marketing
  • Marketing Land – Content Marketing Channel – Marketing Land is led by search journalist Danny Sullivan and provides content about Internet marketing, marketing issues and the online marketing industry
  • Convince and Convert – Social media and content marketing strategy posts by the Convince and Convert team, led by president Jay Baer
  • Marketing Profs – Real world education for modern marketers by many of the sharpest minds in marketing
  • Vertical Measures – “How to” Internet marketing information on a variety of topics from SEO and social media to content marketing and strategy
  • Brian Solis – Business and marketing online resource blog ranked among the top 1 percent of blogs tracked by Technorati
  • Copyblogger – Tools and training for smarter content marketing
  • TopRank Blog – Insights, resources and commentary on a range of digital marketing and public relations topics
  • Heidi Cohen – Marketing related insights grounded in digital and direct marketing
  • Find and Convert – Relevant, informative content on digital marketing topics to help you optimize your marketing results
  • Kikolani – Blog marketing and blogging tips for personal and professional bloggers
  • HubSpot – Inbound marketing content on a variety of topics for marketers of all skill levels, from introductory to intermediate and advanced
  • Social Media Examiner – Content that helps businesses discover how to best use social media blogs and podcasts to drive traffic, awareness and revenue
  • Marketing Experiments – The first internet based research lab to conduct experiments in optimizing marketing and sales processes

Content Marketing Whitepapers, Free Guides And Case Studies

Top 60 Content Marketing Education Resources: Whitepapers

Content Marketing Training

Top 60 Content Marketing Education Resources: Training

Content Marketing Infographics

Top 60 Content Marketing Education Resources: Infographics

Content Marketing Videos

Top 60 Content Marketing Education Resources: Video

Content Marketing Podcasts

Top 60 Content Marketing Education Resources: Podcasts

  • Content Marketing 360 – Hosted by Pamela Muldoon, Content Marketing 360 features discussions with many of the top marketing minds from all over the world
  • Content Marketing Podcast – Rachel Parker of Resonance Content Marketing helps listeners understand what content marketing is, why it is important and how to use it successfully
  • Content Warfare Podcast – How to succeed at content marketing, social media and content creation
  • Social Pros Podcast – Real people doing real work in social media
  • Explore Marketing Uncensored – Your way into the minds of some of the top digital marketing and social media experts

2013 Content Marketing Events

Top 60 Content Marketing Education Resources: Events

What content marketing resource(s) have you found to be helpful? Let me know in the comment section. 

Images provided by Vertical Measures

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Columns | Content Marketing Column

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About The Author: is the president of Vertical Measures, a search, social & content marketing company helping their clients get more traffic, more leads, and more business. Arnie has held executive positions in the world of new technologies and marketing for more than 20 years. He is a frequent speaker and author of "Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing" available on Amazon.




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  • heidicohen

    Arnie–Thank you for including my blog in your content marketing roundup! It’s a very useful resource. Happy marketing, Heidi Cohen

  • Miloš Milosavljević

    A serious omission to not include Brain Traffic (Kristina Halvorson’s) http://blog.braintraffic.com/ . The author of Content Strategy for the Web. THE guide for content strategy from day 1.

  • http://www.vocus.com/ Stacey Miller

    Thanks Arnie for including one of our Vocus whitepapers in your resources list! This is a great place to start for anyone who is still figuring out the bones of their content marketing strategy. Cheers!

  • http://www.bernieborges.com BernieBorges

    Arnie,
    Thanks for including my agency’s blog on this prestigious list! Truly honored…

  • http://www.toprankmarketing.com/ Lee Odden

    Thanks for including links to our stuff Arnie. Where are the content marketing eBooks?

 

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