Top Columns On Marketing Land In 2013

What were the hottest subjects for discussion and exploration among digital marketers in 2013? Looking back at the year in contributed columns, we’d deduce that mobile marketing, changes at Google, LinkedIn developments, and programmatic media buying were top of mind.


On Marketing Land, we published columns contributed by practitioners in a variety of disciplines: Email Marketing, Analytics & Marketing, Content Marketing, Social Media Marketing, Mobile Marketing, Display Advertising, Marketing Strategies and Search Marketing. Here’s how the pageview counts stacked up for the various column topics in 2013:

Column-PieChart-2013Now, this chart isn’t exactly scientifically sound, for various reasons. We published more on some topics than on others, and traffic is also likely to vary by day of the week. And then there were the columns we started up mid-year, like Marketing Strategies. Still, I found it interesting and encouraging how spread out Marketing Land’s column traffic was in 2013.

Many thanks are due to our dedicated and expert columnists who contributed such excellent content this year. Thank you all! In 2014, we aim to recruit even more talented and insightful columnists to cover the diverse range of issues facing digital marketers!

And, now, without further ado, the top 10 columns published on Marketing Land in 2013, as measured by pageviews via Google Analytics.

Our Top Digital Marketing Columns Of 2013

1. The Death Of The QR Code by Aaron Strout for Mobile Marketing, published 4/4/13. Facebook shares: 608, Tweets: 565, Google +1s: 71, LinkedIn Shares: 261

2. Google’s Broken Promises by Danny Sullivan for Search Marketing, published 11/17/13. Facebook shares: 249, Tweets: 1036, Google +1s: 494, LinkedIn Shares: 208

3. Is Google’s Universal Analytics A Game Changer by Nan Dawkins for Analytics & Marketing, published 6/18/13. Facebook shares: 200, Tweets: 438, Google +1s: 133, LinkedIn Shares: 1067

4. Something Has Changed At LinkedIn by Ric Dragon for Social Media Marketing, published 2/15/13. Facebook shares: 215, Tweets: 463, Google +1s: 244, LinkedIn Shares: 1473

5. Beyond AdWords: Demand-Side Platforms Explained by Ratko Vidakovic for Display Advertising, published 4/28/13. Facebook shares: 50, Tweets: 144, Google +1s: 51, LinkedIn Shares: 56

6. 5 Free Ways To Get Your New Blog Noticed by Jennifer Ledbetter for Affiliate Marketing, published 4/5/13. Facebook shares: 78, Tweets: 243, Google +1s: 1, LinkedIn Shares: 152

7. R.I.P. Edgerank: How To Optimize For Facebook’s Newsfeed Algorithm by Jordan Kasteler for Social Media Marketing, published 10/15/13. Facebook shares: 308, Tweets: 487, Google +1s: 121, LinkedIn Shares: 133

8. 5 Steps For Optimizing On LinkedIn by Jim Yu for Search Marketing, published 7/2/13. Facebook shares: 63, Tweets: 335, Google +1s: 87, LinkedIn Shares: 240

9. How To Organize A Social Media Content Strategy by Kelsey Jones for Social Media Marketing, published 5/6/13. Facebook shares: 142, Tweets: 751, Google +1s: 135, LinkedIn Shares: 161

10. 3 Proven Social Media SEO Opportunities by Kelsey Jones for Social Media Marketing, published 1/14/13. Facebook shares: 181, Tweets: 624, Google +1s: 154, LinkedIn Shares: 329

Related Topics: About Marketing Land | Channel: Analytics | Marketing Land’s 2013 Digital Marketing Year In Review | Most Popular Stories | Top News


About The Author: is executive features editor of Marketing Land and Search Engine Land. She’s a well-respected authority on digital marketing, having reported on, written about and worked in digital media and marketing for more than 10 years. She is a previous managing editor of ClickZ and has worked on the other side of digital publishing, helping independent publishers monetize their sites in her work at Federated Media Publishing.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • An Expert SEO

    Thanks for the consolidation.

  • Barbara Mckinney

    I have read almost all of the articles on your list. I personally like the 3 Proven Social Media SEO Opportunities by Kelsey Jones. Happy New Year guys!

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!