Top Google+ Brands See 1400% Follower Lift In February

As Google+ keeps on growing, brands are now reaping the benefits of getting involved early.  In a recent report from BrightEdge, a massive growth spurt for top brands was uncovered.  Compared to December’s numbers, the number of people with top 100 Google+ brands, in their circles was up over 1400% in February.

 In December the top 100 brands collectively had 222,000 followers.  In February, this number was over  3 million.   Google+ brand pages have only been around since their official launch on November 7th.  Some notable numbers include a 187x increase for Coca-Coca and H&M taking the spot as top brand with 462k followers.  Google themselves have 7 million likes on Facebook, yet only have 194k followers on Google+.

While this information is positive for Google’s social network,  it also notes the absence of other major brands.  Those missing include:

  • Apple
  • Microsoft
  • Goldman Sachs

This corroborates other reports that have shown the lack of real “top” brands on the network.  For more information see the full BrightEdge report.

Related Topics: Channel: Social Media Marketing | Google | Google: Google+ | Social Media Marketing

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About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • http://exciramedia.com/ Shannon Steffen

    Most businesses see Google+ as a B2B social network. However, this data definitely proves that B2C businesses can find success using Google+ as well. 

    Brand loyalty is huge and having such a following helps to keep the customers engaged and build that relationship to increase brand awareness and consumer purchase power. 

    Brilliant share! Thanks!

  • http://www.mosaictec.com Mosaic Technology

    It’s great for Google+ that it is getting so many high
    profile brands on its site. Google+ has been doing a lot to cater to brands,
    and if more companies sign up for the site, it could accelerate its user base.
    It probably won’t be long before Google+ closes the gap between it and
    Facebook.

     

    Sarah

    Mosaic Technology

    http://www.mosaictec.com

  • http://twitter.com/Xezuka Xezuka II

    “Those missing include:
    AppleMicrosoftGoldman Sachs”
    I think you forgot… a bunch more… that actually have interesting content. Microsoft? Apple? GOLDMAN SACHS? Rrrright.

  • Anonymous

    Facebook is missing from that list… Can anyone guess why? lol

  • http://twitter.com/domedlabels Domed Labels

    Google is increasing its footprint on the social media at breakneck speeds. Go Google!

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