Marketing Day is a free, daily newsletter that features the day's most important online marketing news and articles. To get Marketing Day via email, enter your email address here:



Facebook Drives Nearly One-Fourth Of All Referral Traffic [Shareaholic Report]

shareaholic2q2014

Facebook, the king of social media referral traffic, is strengthening its reign, according to social analytics and publishing firm Shareaholic. In June, Facebook generated 23.39% of the total share of visits to Shareaholic’s network of 300,000 websites. That total, a gain of 10.09% and 2.14 percentage points since March, is the highest Shareaholic has ever […]


Yahoo Seeks To Grow Mobile Display With Flurry Acquisition

yahoo-mobile-phones-featured

There was a rumor circulating last week that Yahoo was buying Flurry for north of $350 million. That rumor (though not the price) were confirmed today when Yahoo officially announced it was buying the company. Flurry was being shopped apparently and Yahoo needed a mobile ad network/platform that extends its reach beyond the boundaries of […]


Facebook Save — A New Read-It-Later Option For Facebook Posts & Pages

IntroducingSave2

Facebook tied up one of the loose ends in its mobile and web product today, announcing a bookmarking feature that allows users to save posts for later viewing. The new feature, called Save, is arriving fairly late in the read-it-later game, behind well developed services like Pocket and Instapaper that have grown popular with people […]


Maybe Google Doesn’t Have A Mobile Ads Problem After All

google-earnings-data-600

There have been a lot of assumptions that Google’s mobile ad business is cause for concern. After its latest earnings report showed the price advertisers pay per ad click fell for the eleventh straight quarter, fears again arose that the search giant isn’t keeping pace with the consumer shift to smartphones. So is Google’s mobile […]


Full Twitter Direct Message History Will Soon Be Available Via Mobile Apps

twitter-logo-600

While the synchronization between Twitter’s mobile apps and the web version has been a bit disjointed in the past, this soon may change. To date, there have been issues with the limitations on the history of DM’s on mobile as well as a disconnect with DM deletion and  viewing between mobile and web. A new […]


Triggit Expands Dynamic Retargeting Beyond Facebook To Native Ads Across The Web

Triggit native ad retargeting on the web launches

Facebook retargeting provider, Triggit, is branching out to give advertisers more scale and reach for the dynamic retargeting campaigns that have proven so effective on Facebook. Triggit is partnering with premium publishers to bring dynamic retargeting to news feed-style ad formats across the web. Triggit declined to name specific partners already lined up for the […]


Pinterest Bolsters Its E-Commerce Ties With Shopify Partnership

pinterest-promoted-pins-featured

Pinterest, which for many users serves as an online shopping catalogue, moved further down that road this week, announcing an agreement with e-commerce platform Shopify. Pinterest has moved cautiously with advertising, finally last month launching a self-serve tool to give a limited set of businesses access to buy Promoted Pins, but it hasn’t been shy […]


WSJ: Twitter Is Cooking Up New Metrics To Convince Wall Street It’s Reaching Enough People

twitter-nyse

Twitter has a growth problem — more precisely it has a problem with Wall Street not believing that it’s growing fast enough and therefore doubting its prospects for long-term profitability. Despite revenue that has doubled for five consecutive quarters, Twitter is losing the perception battle. Since the IPO last November, the microblogging company has been […]


Google Q2: $16B Revenue, CPCs Down, SVP Arora Leaving

google-money-stock-featured

This afternoon Google announced second quarter consolidated revenues of $15.96 billion. That represented a 22 percent increase vs. last year and 3 percent growth since last quarter. Revenues were higher than expected ($15.61 billion) while earnings per share missed financial analyst estimates. Paid clicks were up significantly; CPCs were down YoY but flat quarter over […]


E-Commerce Gets Social: Facebook Is Testing A Buy Button In Ads And Page Posts

facebook-magnifying-glass-600

In another move to blend social media with e-commerce, Facebook announced today that is testing a Buy button that will enable users to purchase products from businesses without leaving the social network. The button, which is being tested with a few small- and medium-sized businesses in the United States, can be placed in either Facebook […]


eBay: Google SEO Changes Hurt Core Business And Revenues

new ebay logo

Yesterday, eBay announced second quarter earnings which just beat analysts’ expectations. However, revenue fell short of projections. The company earned $0.69 per share (vs. $0.68 expected) against revenue of $4.37 billion (vs. $4.38 billion expected). During the quarter, eBay suffered a major security breach and global password reset. In addition, it faces intensifying competition from Google, […]


At Last, Google Analytics App Comes To The iPhone

google-analytics-600

Google has released its official Google Analytics app for iPhone, now available for download in the app store. The app is compatible with iPhone, iPad and iPod touch, though is optimized for the iPhone 5. It requires iOS 6.0 or later. An Android version of the Google Analytics app has been available for a couple […]


Are Sponsored YouTubers With Undisclosed Deals Breaking The Law?

YouTube-Large

As YouTube publishers specializing in commentating and reviewing have become ultra popular, the pressure to infiltrate with brand messaging has followed suit. Yesterday, Eurogamer released a dissertation on undisclosed advertorials on YouTube in the gaming industry. While there are set rules in the U.S. and Britain concerning endorsements, internationally the lines are more blurred. Due to […]


Everything You Need To Know About The New Google+ Name Policy: An Explainer

google-plus-featured

Yesterday’s news that Google+ has dumped its real-name requirement raised a number of interesting questions, both philosophical and practical. Will Google+ become a haven for trolls? Will YouTube’s notorious commenters now be able to unleash more ugliness behind a fresh cloak of anonymity? What is the process for changing a user name? What if you […]


Senators Resuscitate E-Commerce Sales Tax Issue With New Bill

tax-money-180px

The push to pass a so-called Online Sales Tax is back in play after languishing for nearly a year. A bipartisan group of senators have introduced the Marketplace and Internet Tax Fairness Act (MITFA), which essentially tacks on a slightly amended Internet Tax Freedom Act to the Marketplace Fairness Act that it passed last year. […]


Facebook Rolls Out Ads Manager For Mobile Devices

facebook-like-600

Facebook announced today that it is launching a mobile ad manager to give advertisers the means to better manage their accounts on the go. The mobile manager will allow users of the iOS and Android apps and Facebook’s mobile site to: Pause or resume campaigns Edit budgets and schedules View insights Respond to alerts Facebook […]


ShareThis Goes Mobile With An AT&T Text To Share Button

mobile-phone-stock

ShareThis, aiming to help publishers better tap into peer-to-peer messaging, announced yesterday that it has created an AT&T Text to Share button. It’s a natural move since publishers are starting to take note of readers’ shift to mobile devices. Last month, Radium One added a WhatsApp button to its Po.st suite of buttons. WhatsApp, which […]


Now That The World Cup Is Done, Twitter Tries To Interest You In Something Else

twitter-so-much-more

You mean to tell us that there’s a world out there beyond the World Cup? Twitter sent an email Tuesday reminding users that though the monthlong celebration of futbol is over there’s plenty more to discuss — and by the way Twitter is a great place to engage in that conversation. By all appearances, Twitter […]


Reports Show Paid Search Spend Is Up Over Last Year

color_graph_going_up_shutterstock

Second quarter reports coming out from the large search marketing firms this week point to continued growth in paid search investment in the US and globally. The reports also underscore the increasing influence of mobile and image-based product ads on growth. RKG’s analysis of the US search market, based on its client portfolio, which skews […]


Eight U.S. Firms Control 80 Percent Of Worldwide Mobile Ad Revenue

money-growth-chart-featured

As we saw yesterday, Yahoo is struggling to get its display business back in black. Data aggregator eMarketer says that will happen, but that the company’s share of the global advertising market will fall to fourth place — after Microsoft. Google and Facebook will continue to be the top global advertising players, though Google far […]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!