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Yelp Beats Expectations, Strikes Profitability With Q2 Revenues Of $88.8 Million

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  Yelp has come through with a strong financial picture for the second quarter of 2014. Today, the company reported revenue growth of 61 percent year-over-year, with net revenue of $88.8 million beating analyst estimates of $86.32. The quarter marks the first time the company has been profitable since becoming public company, said Jeremy Stoppelman, […]


Offers, Local Relevance Biggest Drivers Of Mobile Ad Clicks — Study

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  There’s been a lot of criticism of mobile advertising, and rightly so. Poor creative, tiny ad units, mistaken clicks and limited relevance have made mobile advertising a hit and miss medium — despite rapid revenue growth. Things are improving however. A new study from Nielsen, xAd and Telmetrics, argues that smartphone and tablet users […]


IAB Study Looks At Programmatic’s Global Expansion Opportunities

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While the United States has seen programmatic audience development — the practice of automating digital advertising sales based on audience data — surge over the past few years, publishers and ad tech companies are eying global markets for opportunity. A new survey and whitepaper from the Interactive Advertising Bureau and Winterberry Group looks at the […]


Shakira’s “La La La” Video Beats Volkswagen’s “The Force” For Most Shared Ad Ever

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Since February of 2011, Volkswagen’s iconic “The Force” Super Bowl ad has been recognized as the most shared ad of all time…until now. Released on May 22 of this year in anticipation of the World Cup games, Shakira’s “La La La” video has become the most shared ad ever according to video metrics company Unruly, […]


Twitter Comes Up Big: Q2 Ad Revenues Up 129 Percent

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After a disappointing Q1 Twitter delivered a very strong second quarter. One might even call it a home run. Certainly it surprised analysts and investors who had been more modest in their projections. Twitter’s Q2 revenues were $312 million, which was substantially above financial analysts’ consensus estimates. In addition, earnings beat estimates by a penny. […]


Duane Reade’s Prescription For Social Success: 5 Questions With The Brand’s Digital Manager

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As part of the Walgreen’s family of drug stores, New York’s Duane Reade Pharmacy is a frontrunner when it comes to creating relevant and actionable conversations across social platforms. Last year, the brand surpassed one-million Twitter followers, and has since doubled their following. According to Duane Reade’s Public Relations and Digital Communications Manager Calvin Peters, […]


Yelp’s New Video Feature Lets Users Upload 12-Second Videos Via Their Phone

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After reports this past May that Yelp would be adding video, the business review site announced yesterday that iPhone users can now upload three- to twelve-second videos of local businesses via their Yelp mobile app. Yelp said it doesn’t want the videos to be considered “video reviews,” but instead offer users the chance to see […]


Google Glass App Landscape (Finally) Showing Signs Of Growth

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It has a long, long way to go to rival app stores like those for Android and iOS (and I doubt it’ll ever rival their size, actually), but the Google Glass app landscape is finally starting to show signs of life. There are hundreds of apps available for Glass, but the majority of them haven’t […]


Roost Enables Web Push Notifications, Coming Soon To Mobile Browsers

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A company called Roost has developed publisher push notifications for PC web browsers. This offers a potential new channel to deliver content or marketing messages via the browser (which can complement or substitute for email). But what’s even more interesting is the prospect of extending this to mobile web browsers. Currently mobile users can only […]


Zillow Buys Rival Trulia For $3.5 Billion In Stock

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The rumor that real estate site Zillow was buying its chief rival Trulia surfaced last week in a Bloomberg report. This morning it was confirmed. Zillow and Trulia’s boards had approved a $3.5 billion stock-for-stock transaction. Both companies are public. The deal will create a dominant digital real estate company in the U.S. market. The closest rival will be […]


Cool Janrain Tool Shows The Data You Expose When You Log In Socially

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We all do it, likely without much thought. We use our social media — or other digital — identities to log into multiple websites daily. It’s quick, convenient and saves us the hassle of creating another username and password. But if you are concerned about privacy (and you should be), it’s a good idea to […]


Google “Pigeon” Local Search Algorithm Launches

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Last night, Google pushed out a major local search algorithm update. The update has been pushed out to U.S. English based search results and seems to have had enough of a significant update that many SEOs, webmasters and local business owners have taken noticed. The update impacts both the organic local listings within Google Map […]


Big Gap Between Awareness And Usage Of Digital Wallets

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Within the past week Google, PayPal and Amazon have all made moves in the “mobile wallet” arena. Amazon launched an Android-based mobile wallet app, focused on loyalty and gift cards. PayPal updated its iOS app to enable the addition of loyalty cards. Google updated its Wallet app to include the ability to add gift cards or send and […]


To Successfully Measure B2B Content Marketing, Get In The Friend Zone

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Although it’s almost universally agreed upon that content marketing is necessary, no one can seem to agree on the right metrics to measure its success. The majority of marketers seem to fall into one of two equally flawed camps. The first is the “we’ve heard content marketing is good so we’ll do a lot and call […]


Report: Progressive Insurance Top Mobile Advertiser Of Q2

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Mobile analytics provider Adomic released a Q2 mobile advertising report. It covers a range of metrics and issues; among them, top mobile advertisers, most used ad formats and a comparison of programmatic media buying online vs. in mobile. The top mobile advertiser in the US in Q2 was Progressive Insurance. Microsoft came in at number […]


Facebook’s Ad Machine Keeps Rolling; Key Q2 Metrics For Marketers

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To no one’s surprise, Facebook again crushed Wall Street expectations during its quarterly financial call yesterday, reporting revenue of $2.9 billion during the quarter the ended in June. The great majority — 92% — of that revenue total came from Facebook’s advertising juggernaut, an increase of 67% over the same quarter in 2013. In short […]


LinkedIn Launches Direct Sponsored Content, Enables Testing With “Dark Posts”

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Today, LinkedIn launched a “dark” version of its Sponsored Updates ad product called Direct Sponsored Content. These new native-style ads don’t get published to a company’s LinkedIn page, so advertisers can customize and test ad messaging and creatives to targeted audiences. LinkedIn isn’t the first social network to enable testing through posts that aren’t published […]


Facebook Continues Expectation-Beating Streak With A $2.9 Billion Q2

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Facebook’s financial winning streak continued today, as the social network reported $2.91 billion in revenues for the quarter ending in June. Analysts had expected 2.81 billion, so this marks the ninth consecutive quarterly report that Facebook has beaten Wall Street expectations. Earnings per share were $0.42, also beating the expected $0.32. Facebook’s stock, which closed […]


Most Consumers Reject In-Store Mobile Tracking — Or Do They?

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The large majority of consumers have not had any experience with indoor location or indoor marketing on mobile devices. However there are already more than a dozen surveys asking how consumers feel about having their in-store movements tracked. Having read every single one of these surveys and conducted several myself I can tell you the […]


Get To Know: North Lake Tahoe Convention & Visitor Bureau CMO Andy Chapman

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As the Chief Marketing Officer for the North Lake Tahoe Convention and Visitor Bureau and the North Lake Tahoe Resort Association, Andy Chapman has lived in Lake Tahoe for more than 20 years and is happy to call it home. While Chapman’s day job is spent promoting the North Lake Tahoe region to traveling consumers […]


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