Marketing Day is a free, daily newsletter that features the day's most important online marketing news and articles. To get Marketing Day via email, enter your email address here:



Facebook Continues Expectation-Beating Streak With A $2.9 Billion Q2

Facebook-Home-Logo

Facebook’s financial winning streak continued today, as the social network reported $2.91 billion in revenues for the quarter ending in June. Analysts had expected 2.81 billion, so this marks the ninth consecutive quarterly report that Facebook has beaten Wall Street expectations. Earnings per share were $0.42, also beating the expected $0.32. Facebook’s stock, which closed […]


Most Consumers Reject In-Store Mobile Tracking — Or Do They?

privacy-600

The large majority of consumers have not had any experience with indoor location or indoor marketing on mobile devices. However there are already more than a dozen surveys asking how consumers feel about having their in-store movements tracked. Having read every single one of these surveys and conducted several myself I can tell you the […]


Get To Know: North Lake Tahoe Convention & Visitor Bureau CMO Andy Chapman

Andy Chapman headshot

As the Chief Marketing Officer for the North Lake Tahoe Convention and Visitor Bureau and the North Lake Tahoe Resort Association, Andy Chapman has lived in Lake Tahoe for more than 20 years and is happy to call it home. While Chapman’s day job is spent promoting the North Lake Tahoe region to traveling consumers […]


Target By Operating System & Browser Type With New Facebook Advertising Behavior Types

facebook-f-logo-1920

It’s pretty clear that Facebook is leading the way in digital ad targeting, and will for quite a while. While Google is struggling with mobile and socially-driven demographic/interest targeting, Facebook keeps on releasing the hits. The newest release is key for those marketers looking to promote plugins/extensions or specific programs/apps by OS. One of the […]


William Shatner Boldly Goes Into Facebook Mentions App For Celebrities, Calls It “Ill Conceived”

800px-William_Shatner_02_(7559659118)

Actor William Shatner is exactly the type of celebrity Facebook is catering to with the launch of the Mentions app last week. Active, engaged and social media savvy, Shatner has a Facebook Page with nearly 800,000 likes. He even seems to run the page and his other outspoken social media efforts himself, unlike many celebs […]


IAB Study Highlights Brand Awareness And Context For Native Ad Success

Native Ads Mockups From IAB Study

As publishers make more in-feed (also known as in-stream or native ads) inventory available, the Interactive Advertising Bureau (IAB) and Edelman Berland conducted a study to look into what tends to make these ad campaigns successful. Many of the findings aren’t particularly surprising, but the study reinforces the importance of context that advertisers need to […]


Bad Data: Gaps In Tag Implementation Hinders Top Retailer Sites [Study]

Tag Management Data Quality Internet Retailer 100 ObservePoint

Despite the fact that half of Internet Retailer 100 companies use a tag management system compared to just 18 percent of those ranked 501-600 on the list, their tag deployment rates — and thus, data quality — were slightly worse than those of the latter group. The key reason? Faulty implementations. Several of the elite […]


Pinterest Tops Social Media User Satisfaction Survey, But The Bar Is Low

pinterest-plate-kitchen-featured

There’s good news and bad for the social media industry in the latest American Customer Satisfaction Index Customer released Monday. The good: consumer satisfaction with social networks is increasing. The bad: it’s still among the lowest-ranked business categories. The social media category scored 71 on ACSI’s 100-point scale, up 4.4% over 2013, fourth worst of […]


ICANN Parks The Domain Registry Of America, Termination May Be Coming

Icann domain

If you’ve ever registered a domain name, you’re likely acutely aware of the Domain Registry of America. The company is notorious for the incessant mailing of deceptive renewal letters that essentially trick users into renewing with the Domain Registry of America (DROA) (many times at a much higher price) instead of renewing with the company […]


Italian Privacy Police Give Google 18 Months To Make Changes

google-italy-800

European privacy regulators have been critical of Google’s unified privacy policy since it was announced in early 2012. They have demanded various changes, including more disclosures to users, to bring the law in compliance with EU and individual country rules. Italy is the latest country to issue what amounts to an ultimatum to Google to […]


Facebook Drives Nearly One-Fourth Of All Referral Traffic [Shareaholic Report]

shareaholic2q2014

Facebook, the king of social media referral traffic, is strengthening its reign, according to social analytics and publishing firm Shareaholic. In June, Facebook generated 23.39% of the total share of visits to Shareaholic’s network of 300,000 websites. That total, a gain of 10.09% and 2.14 percentage points since March, is the highest Shareaholic has ever […]


Yahoo Seeks To Grow Mobile Display With Flurry Acquisition

yahoo-mobile-phones-featured

There was a rumor circulating last week that Yahoo was buying Flurry for north of $350 million. That rumor (though not the price) was confirmed today when Yahoo officially announced it was buying the company. Flurry was being shopped apparently and Yahoo needed a mobile ad network/platform that extends its reach beyond the boundaries of […]


Facebook Save — A New Read-It-Later Option For Facebook Posts & Pages

IntroducingSave2

Facebook tied up one of the loose ends in its mobile and web product today, announcing a bookmarking feature that allows users to save posts for later viewing. The new feature, called Save, is arriving fairly late in the read-it-later game, behind well developed services like Pocket and Instapaper that have grown popular with people […]


Maybe Google Doesn’t Have A Mobile Ads Problem After All

google-earnings-data-600

There have been a lot of assumptions that Google’s mobile ad business is cause for concern. After its latest earnings report showed the price advertisers pay per ad click fell for the eleventh straight quarter, fears again arose that the search giant isn’t keeping pace with the consumer shift to smartphones. So is Google’s mobile […]


Full Twitter Direct Message History Will Soon Be Available Via Mobile Apps

twitter-logo-600

While the synchronization between Twitter’s mobile apps and the web version has been a bit disjointed in the past, this soon may change. To date, there have been issues with the limitations on the history of DM’s on mobile as well as a disconnect with DM deletion and  viewing between mobile and web. A new […]


Triggit Expands Dynamic Retargeting Beyond Facebook To Native Ads Across The Web

Triggit native ad retargeting on the web launches

Facebook retargeting provider, Triggit, is branching out to give advertisers more scale and reach for the dynamic retargeting campaigns that have proven so effective on Facebook. Triggit is partnering with premium publishers to bring dynamic retargeting to news feed-style ad formats across the web. Triggit declined to name specific partners already lined up for the […]


Pinterest Bolsters Its E-Commerce Ties With Shopify Partnership

pinterest-promoted-pins-featured

Pinterest, which for many users serves as an online shopping catalogue, moved further down that road this week, announcing an agreement with e-commerce platform Shopify. Pinterest has moved cautiously with advertising, finally last month launching a self-serve tool to give a limited set of businesses access to buy Promoted Pins, but it hasn’t been shy […]


WSJ: Twitter Is Cooking Up New Metrics To Convince Wall Street It’s Reaching Enough People

twitter-nyse

Twitter has a growth problem — more precisely it has a problem with Wall Street not believing that it’s growing fast enough and therefore doubting its prospects for long-term profitability. Despite revenue that has doubled for five consecutive quarters, Twitter is losing the perception battle. Since the IPO last November, the microblogging company has been […]


Google Q2: $16B Revenue, CPCs Down, SVP Arora Leaving

google-money-stock-featured

This afternoon Google announced second quarter consolidated revenues of $15.96 billion. That represented a 22 percent increase vs. last year and 3 percent growth since last quarter. Revenues were higher than expected ($15.61 billion) while earnings per share missed financial analyst estimates. Paid clicks were up significantly; CPCs were down YoY but flat quarter over […]


E-Commerce Gets Social: Facebook Is Testing A Buy Button In Ads And Page Posts

facebook-magnifying-glass-600

In another move to blend social media with e-commerce, Facebook announced today that is testing a Buy button that will enable users to purchase products from businesses without leaving the social network. The button, which is being tested with a few small- and medium-sized businesses in the United States, can be placed in either Facebook […]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!