Marketing Day is a free, daily newsletter that features the day's most important online marketing news and articles. To get Marketing Day via email, enter your email address here:



Facebook Confirms That It Will Use Location Data For Ad Targeting — Someday

location-history

It should come as no surprise that Facebook plans to use location data from its mobile apps to customize the ads it serves consumers. The combination of an advertising-driven business plan and access to data about where users have visited and most importantly where they are at a given moment requires it. So when Facebook […]


Facebook Paper 1.1 Rewards Publishers With New Cover Treatments

paper-covers

Facebook’s iOS-only news reader app, Paper, got an upgrade today. Paper 1.1 has added features from Facebook’s main stable of offerings, including birthday and event notifications and the ability to insert photos from the iPhone camera or camera roll into comments. A product of Facebook’s Creative Labs, Paper was released in February and is designed […]


On An International And Mobile Push, LinkedIn Passes 300 Million Users

linkedintopper

LinkedIn announced today that it has more than 300 million users, 100 million in the United States. “While this is an exciting moment, we still have a long way to go to realize our vision of creating economic opportunity for every one of the 3.3 billion people in the global workforce,” Deep Nishar, LinkedIn senior […]


No, Facebook’s New “Nearby Friends” Data Can’t Be Leveraged With Ad Targeting

Nearby-Friends

Yesterday Facebook announced the optional feature “Nearby Friends.” This feature allows users to see Facebook friends that are physically nearby their current location. This new feature (as with any location sharing functionality) brings up both privacy questions and marketing opportunities. According to AdAge, this new functionality will not offer advertisers any additional targeting options. With […]


Spending On Facebook Advertising Soared 83% YOY In Q1, Nanigans Report Shows

nanigans

Advertisers on Facebook increased spending by 83% in the first quarter of 2014 compared to Q1 of 2013, according to data from online advertising software provider Nanigans. Also in the report (which can be downloaded in full here): Spending in Q1 dropped slightly — by 5% — compared to the fourth quarter of 2013. Cost […]


Could “Liking” A Brand On Facebook Waive Your Legal Rights?

social-media-dislike-thumb-down-featured

There is a very disturbing trend in the world of corporate terms and conditions. Consumers (and small merchants) are increasingly being forced by fine-print clauses into binding arbitration to resolve disputes with companies. The very pro-business US Supreme Court not long ago ruled this was entirely legal. What it means as a practical matter is that individuals […]


Twitter Expands Mobile Ad Offering With App Install Ads & New Twitter Publisher Network

twitter-advertising-featured

Nearly 6 months ago, Twitter purchased mobile ad startup MoPub for a reported $350M to help bolster their overall mobile offerings. Today, Twitter is making good use of this acquisition with the launch of a new mobile app promotion suite and the announcement of the Twitter Publisher Network. The new suite not only follows suit with […]


Google Q1 2014: $15.4B But Misses, Paid Clicks Up, CPCs Down

google-earnings-data-600

Google announced quarterly revenues this afternoon. The company said it had “consolidated revenues” of $15.42 billion (including Motorola), up 19 percent vs. last year. However, neither the topline nor earnings per share beat financial analysts’ expectations. Accordingly, the stock is down nearly 6 percent in after-hours trading. Below are some of the highlights from the […]


Brands Can Now Turn Google+ Posts Into Interactive Display Ads

google+-post-ads-600x464

Touting it as a way for brands to “make the entire web their social stream,” Google today announced the full rollout of +Post ads. The ad program gives advertisers the ability to place Google+ posts onto Google’s display advertising network. In testing since December, the program is now available to any Google+ page with at […]


Why You Suddenly Lost All Those Google+ Followers

google-plus-analytics-featured

On March 25, many Google+ brand accounts noticed a big dip in followers displayed on profile pages. In fact, Marketing Land decreased by 20%, even Search Engine Land decreased by 40%. Initially some have thought that this was a “spring cleaning” of spammy Google+ accounts following profiles pages; however, it’s really pulling out the followers […]


Twitter UK Creates #OwnTheMoment Tool To Help Real-Time Marketers

#OwnTheMoment 2014-04-15 12-15-53 2014-04-15 12-17-30

Whether you call it real-time marketing, newsjacking or joining the conversation surrounding a news event, marketers are looking for opportunities to insert their brands into online banter about current events. Typically, the successful examples, like Oreo’s tweet during the 2013 Super Bowl blackout or Arby’s shout out to Pharrell Williams and his hat during the […]


Yahoo Q1 Beats Expectations, Search Stronger Than Display

yahoo-featured

Today, Yahoo posted quarterly revenues of $1.13 billion. That’s down 1 percent year over year but still modestly beat financial analysts’ consensus estimates. Revenue ex-TAC was up 1 percent. Non Non-GAAP net earnings per share were $0.38, which was flat but also beat expectations. The company has about $4.6 billion in cash on hand. Some are celebrating these […]


Report: Advertiser Revenue From Facebook Ads Rose 191 Percent YoY, 12 Percent From Paid Search

Search vs Social Trends Q1 Kenshoo

Advertisers saw revenue from Facebook advertising shoot up 191 percent year-over-year in the first quarter of 2014, while paid search drove revenue increases of 12 percent on the year. That’s according to Kenshoo’s quarterly look at ad campaigns run through the platform. A new infographic shows both paid search and Facebook advertising experienced strong year-over-year […]


Report: Facebook Is Giving News Publishers Free Mobile Ads

facebook-like-600

Well, it is called the News Feed. For at least the last six months, Facebook has been adjusting its algorithm to reward high-quality content and has admitted a strong bias toward news publishers. Now as Digiday’s John McDermott noticed last week, Facebook is placing what amounts to free ads for publishers in users’ mobile news […]


Twitter Doubles Down On Data By Acquiring Gnip, One Of Its Longtime Firehose Partners

gnip

Twitter is bringing one of its Firehose providers in-house, announcing today that it has acquired Gnip, a longtime partner that sells social media data to companies seeking information about consumers and their behavior. The move is seen as a indication that Twitter is looking to extract more revenue from its data. Previously, the company has […]


Google Tells Users It Scans Their Email As Microsoft Puts “Scroogled” To Bed

gmail inbox tabs

Google updated its terms of service (TOS) yesterday to make more explicit the fact that it scans Gmail for the purpose of matching email content with ads. The relevant part of the updated TOS reads: Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored […]


Facebook Is Testing A ‘Pages Popular In Your Area’ Feature

FB-popular-pages

Facebook is testing a new suggestion module on its right sidebar: Pages Popular In Your Area. The suggestion box, first brought to our attention Friday by online media strategist Samuel Edwards of Tenthwave Digital, has been appearing intermittently today for me. Results, as you would expect from an experiment, have been spotty, with pages for […]


Hacking, E-Theft Grow As 18 Percent Report Data Stolen

privacy-security-featured

Major internet sites now seem to suffer routine data breaches. Over the past several months, we’ve learned that multiple major retailers had credit card numbers (by the millions) stolen as their databases were hacked from Eastern Europe. Last week, “Heartbleed” was discovered, prompting the recommendation to change all your passwords online. Welcome to the new […]


Get To Know: VerticalResponse Senior VP of Product & Marketing David Williams

David Williams headshot

As the senior vice president of product and marketing at VerticalResponse, David Williams leads the marketing, design and product management teams for the self-service email and social media marketing platform. Williams is responsible for understanding the needs of small businesses, and delivering innovative experiences to help VerticalResponse clients engage their customers and fans. Prior to […]


Like Facebook & Twitter, Google Reportedly Teaming With Data Providers To Track In-Store Sales

google-logo

Facebook first began partnering with Datalogix to show advertisers how their ads drive offline sales back in 2012. Last year, Twitter introduced its “offline sales impact” tool, developed with Datalogix, to measure the offline sales impact of promoted and organic tweets for consumer packaged goods and automotive advertisers. Now Google is reportedly partnering with the big […]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!