Marketing Day is a free, daily newsletter that features the day's most important online marketing news and articles. To get Marketing Day via email, enter your email address here:



Twitter’s New Profile Page Is Now Available For Everyone

twitter-grab

Twitter’s redesigned profile pages are now available for everyone. To activate the new feature, sign on to Twitter and click the “Take a Look” button in the banner that should appear at the top of your screen. If it doesn’t, this link will take you to a page to get you squared away (and give […]


Caterpillar Shares How Its “Stack” Video Of The Biggest Jenga Game Ever Won 1.5 Million Views

Caterpillar stacked screen shot

Earlier this month, Caterpillar released a video featuring five of its construction machines in the largest game of Jenga ever played. Using 600-pounds blocks, Caterpillar excavators and telehandlers were used to construct a massive eight-ton Jenga structure in a space the size of two football fields. AdAge.com claimed Caterpillar’s “Stack” video generated over a million […]


Google Courts App Marketers With New AdWords Features For Search, Display, YouTube

App install ad YouTube TrueView ads

Today, Google announced new efforts to entice app marketers in a livestream event at the AdWords Performance Forum. Google has offered advertising options for app marketers both through AdWords and its mobile ad network AdMob. Now it is aiming to compete more forcefully for app ad dollars and rely on that growing bank of data […]


Still The One: Facebook Gains Ground As The Leader In Social Logins

Overall-Social-Logins

When it comes to social logins,  Facebook still reigns supreme. Today, customer management suite Gigya released their 2014 Q1 findings on social login preferences. The results feature a whole lot of blue as Facebook is yet again the leader in social web logins, mobile logins — regardless of the industry. Overall Facebook gained 2% on Google+, […]


Study: Load Times For 69% Of Responsive Design Mobile Sites Deemed “Unacceptable”

mobile-responsive-design-featured

While many brands are using responsive design to create websites that deliver a consistent experience across multiple platforms and devices, mobile web developer Trilibis found that image-heavy responsive design mobile sites are taking an “unacceptable” time to load. Evaluating page weight, images and load times for 155 prominent responsive design websites — including Starbucks.com, Engadget.com and […]


Report: Facebook Preparing Special Ad Targeting For World Cup

worldcup

Aiming to cash in on the world’s most popular sporting event, Facebook is preparing to give advertisers a way to more precisely target soccer fans during the 2014 World Cup in Brazil. As reported Friday in AdAge, Facebook is showing its biggest advertisers a sales deck that offers up an audience segment that has shown […]


#BostonStrong: As Boston Returns To Its Marathon, Brands Keep It Respectful

bostonstrong

When it comes to the perilous business of brands joining the conversation about tragic news events, the risk usually outweighs the reward. The ham-handed attempts — SpaghettiOs’ mascot waving an American flag in a head-scratching remembrance of Pearl Harbor or AT&T’s tacky “Never Forget” tweet last September 11 — are so memorable and damaging that […]


Facebook Extends Its Lead In Social Referral Traffic, Shareaholic Data Shows

shareaholic

Facebook has extended its lead as the leading driver of social media referrals, according to Shareaholic’s first quarter social media traffic report. Facebook traffic accounted for 21.25% percent of the share of visits — a gain of nearly six percentage points over the social network’s December figure — on Shareaholic’s network of 300,000 websites. Shareaholic […]


Report: Facebook Set To Announce Mobile Ad Network At F8 Conference Next Week

facebook-mobile-phones-featured

Facebook, which up to now has concentrated its advertising sales efforts in its own environment, will soon launch a mobile ad network, according to a post today in Re/Code. Citing “multiple sources familiar with the matter,” Re/code reported that Facebook will announce the move at the “F8″ conference next week in San Francisco. From Re/code: […]


Get To Know: TRIS3CT Chief Creative Officer Chris Cancilla

Chris Cancilla headshot

Chris Cancilla serves as the chief creative officer of Trisect, a Chicago-based ad agency working with leading brands like Kawasaki and Kimberly-Clark. Cancilla originally joined the agency in 2011 as its executive creative director. He was instrumental in delivering the agency’s signature Ninja 300 campaign while leading the creative team for Kawasaki. As chief creative […]


Facebook Confirms That It Will Use Location Data For Ad Targeting — Someday

location-history

It should come as no surprise that Facebook plans to use location data from its mobile apps to customize the ads it serves consumers. The combination of an advertising-driven business plan and access to data about where users have visited and most importantly where they are at a given moment requires it. So when Facebook […]


Facebook Paper 1.1 Rewards Publishers With New Cover Treatments

paper-covers

Facebook’s iOS-only news reader app, Paper, got an upgrade today. Paper 1.1 has added features from Facebook’s main stable of offerings, including birthday and event notifications and the ability to insert photos from the iPhone camera or camera roll into comments. A product of Facebook’s Creative Labs, Paper was released in February and is designed […]


On An International And Mobile Push, LinkedIn Passes 300 Million Users

linkedintopper

LinkedIn announced today that it has more than 300 million users, 100 million in the United States. “While this is an exciting moment, we still have a long way to go to realize our vision of creating economic opportunity for every one of the 3.3 billion people in the global workforce,” Deep Nishar, LinkedIn senior […]


No, Facebook’s New “Nearby Friends” Data Can’t Be Leveraged With Ad Targeting

Nearby-Friends

Yesterday Facebook announced the optional feature “Nearby Friends.” This feature allows users to see Facebook friends that are physically nearby their current location. This new feature (as with any location sharing functionality) brings up both privacy questions and marketing opportunities. According to AdAge, this new functionality will not offer advertisers any additional targeting options. With […]


Spending On Facebook Advertising Soared 83% YOY In Q1, Nanigans Report Shows

nanigans

Advertisers on Facebook increased spending by 83% in the first quarter of 2014 compared to Q1 of 2013, according to data from online advertising software provider Nanigans. Also in the report (which can be downloaded in full here): Spending in Q1 dropped slightly — by 5% — compared to the fourth quarter of 2013. Cost […]


Could “Liking” A Brand On Facebook Waive Your Legal Rights?

social-media-dislike-thumb-down-featured

There is a very disturbing trend in the world of corporate terms and conditions. Consumers (and small merchants) are increasingly being forced by fine-print clauses into binding arbitration to resolve disputes with companies. The very pro-business US Supreme Court not long ago ruled this was entirely legal. What it means as a practical matter is that individuals […]


Twitter Expands Mobile Ad Offering With App Install Ads & New Twitter Publisher Network

twitter-advertising-featured

Nearly 6 months ago, Twitter purchased mobile ad startup MoPub for a reported $350M to help bolster their overall mobile offerings. Today, Twitter is making good use of this acquisition with the launch of a new mobile app promotion suite and the announcement of the Twitter Publisher Network. The new suite not only follows suit with […]


Google Q1 2014: $15.4B But Misses, Paid Clicks Up, CPCs Down

google-earnings-data-600

Google announced quarterly revenues this afternoon. The company said it had “consolidated revenues” of $15.42 billion (including Motorola), up 19 percent vs. last year. However, neither the topline nor earnings per share beat financial analysts’ expectations. Accordingly, the stock is down nearly 6 percent in after-hours trading. Below are some of the highlights from the […]


Brands Can Now Turn Google+ Posts Into Interactive Display Ads

google+-post-ads-600x464

Touting it as a way for brands to “make the entire web their social stream,” Google today announced the full rollout of +Post ads. The ad program gives advertisers the ability to place Google+ posts onto Google’s display advertising network. In testing since December, the program is now available to any Google+ page with at […]


Why You Suddenly Lost All Those Google+ Followers

google-plus-analytics-featured

On March 25, many Google+ brand accounts noticed a big dip in followers displayed on profile pages. In fact, Marketing Land decreased by 20%, even Search Engine Land decreased by 40%. Initially some have thought that this was a “spring cleaning” of spammy Google+ accounts following profiles pages; however, it’s really pulling out the followers […]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!