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Without Fanfare, Facebook Releases Updated Android App, And It Still Has Chat

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Facebook quietly released an updated Android app Thursday, and those attached to the ability to chat within the app will be happy. But that’s likely to be a short-lived satisfaction, given confirmed news reports this week that Facebook will eventually remove chat from its mobile apps and force users who want to keep in instant […]


Report: Amazon Releasing Smartphone Later This Year

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According to a report appearing in the Wall Street Journal (WSJ) this afternoon, Amazon will, in fact, be releasing a smartphone in the second half of the year. This development had been rumored for a some time. The WSJ says that Amazon hopes to distinguish the phone with a 3D display that doesn’t require glasses. […]


Katherine Heigl Vs Duane Reade Lawsuit May Serve Up Lesson In How Not To Tweet

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New York pharmacy chain Duane Reade’s social media team might be getting an expensive lesson in how not to tweet. And that means the rest of us get a free reminder about the perils of using celebrity photos in social media. First the news: Actress Katherine Heigl is suing Duane Reade in New York federal […]


Study: YouTube Exposure For Top Artists Costs Labels $40 Million In Lost Sales

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Is availability on YouTube a plus or a minus for entertainment content? Google has consistently argued that YouTube introduces new audiences to content that otherwise wouldn’t see/hear it and amplifies its visibility virally. There’s anecdotal and empirical evidence for that assertion — at least in a video or TV context. However, a new academic paper (via […]


New: Smart Lists With Google Analytics Automate Remarketing List Management

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To help simplify the decision making process of creating remarketing lists, Google has introduced “Smart Lists with Google Analytics” which automate the process. Smart Lists rely on the anonymized conversion data gleaned from the millions of websites using Google Analytics that opt-in to share data with Google. The lists are built with machine learning using […]


The “App-Churn Window”: 60 Pct. Of Users Might Never Return

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The strategic importance of apps is now self-evident, with roughly 90 percent of mobile internet time being spent there, according to Nielsen. However if companies’ apps don’t engage users quickly and effectively, they may churn — never to return. That’s according to Localytics, which offers some very useful data and advice about what it calls the “app-churn […]


Facebook Goes After Like-Baiters And Link-Spammers With News Feed Update

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Continuing its quest to improve the quality of content on users’ News Feeds, Facebook today announced changes that it said will reduce the visibility of pandering posts and outright spam. Facebook has set its targets on publishers of Pages “that deliberately try and game News Feed to get more distribution than they normally would.” The […]


Google Imparts “Not Provided” On Ad Clicks, A Day Later The Industry Exhales

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After word had been swirling the change was coming, yesterday Google announced it is expanding secure search to cover clicks on paid ads. The move means Google will treat the search query referrer data in ad clicks via secure search the same way they have been for all organic clicks since last year. The actual […]


IAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doubles

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The IAB has just released its annual report on US digital advertising. The trade association said that Q4 2013 revenues hit $12.1 billion, and full year revenues were $42.8 billion, beating broadcast TV (though not TV in total) for the first time. The 2013 numbers grew by 17 percent over 2012. Last year the IAB […]


Dove’s New “Beauty Patch” Ad Tells Women Low Self-Esteem Issues Are All In Their Head

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Hoping to catch the viral success of its original “Beauty Sketches” campaign, Dove has launched a new “Patches” ad built on the premise that women’s self esteem issues are all in our head. In the new ad, “Psychologist and distinguished scholar at Columbia University” conducts a research project, inviting women to use the “revolutionary” RB-X […]


VIDEO + SLIDESHOW: How The Data Analyst Will Revolutionize Business Decision Making

Revolutionizing Decision Making: How The Analyst Will Take Over Business

With advances in big data, artificial intelligence and increased metric captures of everything we do in the digital world, business analytics will go through a radical transformation in the next few years. Today, analytics practitioners influence business decision makers. In the future, analysts will own business decision making. How will this affect the way marketers […]


Buffer’s iOS App Upgrade Gives It The Power Of The Desktop

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Buffer, the social media scheduling and discovery tool, upgraded its iOS app today and says it now offers most of the features of its desktop client. Like Klout, which also released an iOS app upgrade this week, Buffer touts its service as solution for people who want to boost their social media activity without spending […]


Nonprofit Save The Children Takes No. 1 Spot On YouTube’s March Ads Leaderboard

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Following the recent introduction of its quarterly Brand Channel Leaderboard, YouTube has posted a March Ads Leaderboard, ranking its top ten paid ads for last month based on viewcount. According to YouTube, the No. 1 video ad for the month is from a nonprofit organization. With over 28 millions views, Save the Children UK’s “Most […]


Facebook Moves To Boost The Size Of Ads In The Right-Hand Column

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Facebook is increasing the size of its right-hand column ads. The move, announced today in a Facebook for Business blog post, is intended to make such ads more prominent and visually consistent those appearing in users’ News Feeds. Here’s the new look compared to the current offering: Of note, according to Facebook: Facebook users will […]


Klout 2.0 For iOS Brings Content Discovery & Scheduling Functionality To The iPhone

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Fresh off of an acquisition by Lithium Technologies, Klout has launched a new feature-rich upgrade to their iOS app. The Klout 1.0 iOS app was quite limited, only showing the Klout score of a user. The 2.0 version is a major upgrade, tying in the significant advances in content discovery and sharing that Klout has […]


Twitter And Facebook Declare #MarchMadness Victories

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Did anyone win March Madness? No question, Shabazz Napier and his Connecticut teammates were the ones cutting down the nets after holding off Kentucky for the NCAA men’s basketball championship. But when it comes to the battle for big event social media supremacy, the clock is still running and the major players are battling for […]


Updated: Email Senders Stymied By Yahoo’s Adoption Of Anti-Spoofing Measure

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Note: since this story was originally published, we received a response from Yahoo regarding this change, and we have incorporated the additional information below. Small businesses using Yahoo.com email addresses to send to their customers or prospects have run into significant trouble getting messages delivered this week, since Yahoo Mail instituted a security change that’s […]


Native Advertising Still Befuddles Marketers: 73 Percent Don’t Know What It Is, Just 9 Percent Budget For It

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It turns out native advertising, the buzzword that seems to have publisher and advertiser aflutter these days, is still very much misunderstood among marketers. A whopping 73 percent of say they have no idea or hardly a clue about what native advertising is according to Copyblogger’s 2014 State of Native Advertising report. The results are […]


Huge Header Images, Pinned Tweets & Better Filters Highlight Twitter’s New Profile Design

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Last month we found out that one of the biggest reasons that folks quit Twitter is due to the lack of sorting, filtering and media. Today Twitter has announced new profile pages that should curtail concerns thanks to a handful of bold new features. The most noticeable change is the colossal profile header picture that […]


Display To Eclipse Paid Search Ad Spend In 2016, Mobile Set To Become 4th-Largest Ad Medium

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Spending on display advertising will soon overtake paid search. That’s according to ZenithOptimedia’s latest global advertising forecast. With display advertising growing at 21 percent a year, it’s expected to hit $74.4 billion in 2016. While paid search, which is experiencing 13 percent annual growth, is estimated to come in at $71 billion at that time. […]


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