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Twitter Expands Mobile Ad Offering With App Install Ads & New Twitter Publisher Network

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Nearly 6 months ago, Twitter purchased mobile ad startup MoPub for a reported $350M to help bolster their overall mobile offerings. Today, Twitter is making good use of this acquisition with the launch of a new mobile app promotion suite and the announcement of the Twitter Publisher Network. The new suite not only follows suit with […]


Google Q1 2014: $15.4B But Misses, Paid Clicks Up, CPCs Down

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Google announced quarterly revenues this afternoon. The company said it had “consolidated revenues” of $15.42 billion (including Motorola), up 19 percent vs. last year. However, neither the topline nor earnings per share beat financial analysts’ expectations. Accordingly, the stock is down nearly 6 percent in after-hours trading. Below are some of the highlights from the […]


Brands Can Now Turn Google+ Posts Into Interactive Display Ads

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Touting it as a way for brands to “make the entire web their social stream,” Google today announced the full rollout of +Post ads. The ad program gives advertisers the ability to place Google+ posts onto Google’s display advertising network. In testing since December, the program is now available to any Google+ page with at […]


Why You Suddenly Lost All Those Google+ Followers

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On March 25, many Google+ brand accounts noticed a big dip in followers displayed on profile pages. In fact, Marketing Land decreased by 20%, even Search Engine Land decreased by 40%. Initially some have thought that this was a “spring cleaning” of spammy Google+ accounts following profiles pages; however, it’s really pulling out the followers […]


Twitter UK Creates #OwnTheMoment Tool To Help Real-Time Marketers

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Whether you call it real-time marketing, newsjacking or joining the conversation surrounding a news event, marketers are looking for opportunities to insert their brands into online banter about current events. Typically, the successful examples, like Oreo’s tweet during the 2013 Super Bowl blackout or Arby’s shout out to Pharrell Williams and his hat during the […]


Yahoo Q1 Beats Expectations, Search Stronger Than Display

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Today, Yahoo posted quarterly revenues of $1.13 billion. That’s down 1 percent year over year but still modestly beat financial analysts’ consensus estimates. Revenue ex-TAC was up 1 percent. Non Non-GAAP net earnings per share were $0.38, which was flat but also beat expectations. The company has about $4.6 billion in cash on hand. Some are celebrating these […]


Report: Advertiser Revenue From Facebook Ads Rose 191 Percent YoY, 12 Percent From Paid Search

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Advertisers saw revenue from Facebook advertising shoot up 191 percent year-over-year in the first quarter of 2014, while paid search drove revenue increases of 12 percent on the year. That’s according to Kenshoo’s quarterly look at ad campaigns run through the platform. A new infographic shows both paid search and Facebook advertising experienced strong year-over-year […]


Report: Facebook Is Giving News Publishers Free Mobile Ads

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Well, it is called the News Feed. For at least the last six months, Facebook has been adjusting its algorithm to reward high-quality content and has admitted a strong bias toward news publishers. Now as Digiday’s John McDermott noticed last week, Facebook is placing what amounts to free ads for publishers in users’ mobile news […]


Twitter Doubles Down On Data By Acquiring Gnip, One Of Its Longtime Firehose Partners

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Twitter is bringing one of its Firehose providers in-house, announcing today that it has acquired Gnip, a longtime partner that sells social media data to companies seeking information about consumers and their behavior. The move is seen as a indication that Twitter is looking to extract more revenue from its data. Previously, the company has […]


Google Tells Users It Scans Their Email As Microsoft Puts “Scroogled” To Bed

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Google updated its terms of service (TOS) yesterday to make more explicit the fact that it scans Gmail for the purpose of matching email content with ads. The relevant part of the updated TOS reads: Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored […]


Facebook Is Testing A ‘Pages Popular In Your Area’ Feature

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Facebook is testing a new suggestion module on its right sidebar: Pages Popular In Your Area. The suggestion box, first brought to our attention Friday by online media strategist Samuel Edwards of Tenthwave Digital, has been appearing intermittently today for me. Results, as you would expect from an experiment, have been spotty, with pages for […]


Hacking, E-Theft Grow As 18 Percent Report Data Stolen

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Major internet sites now seem to suffer routine data breaches. Over the past several months, we’ve learned that multiple major retailers had credit card numbers (by the millions) stolen as their databases were hacked from Eastern Europe. Last week, “Heartbleed” was discovered, prompting the recommendation to change all your passwords online. Welcome to the new […]


Get To Know: VerticalResponse Senior VP of Product & Marketing David Williams

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As the senior vice president of product and marketing at VerticalResponse, David Williams leads the marketing, design and product management teams for the self-service email and social media marketing platform. Williams is responsible for understanding the needs of small businesses, and delivering innovative experiences to help VerticalResponse clients engage their customers and fans. Prior to […]


Like Facebook & Twitter, Google Reportedly Teaming With Data Providers To Track In-Store Sales

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Facebook first began partnering with Datalogix to show advertisers how their ads drive offline sales back in 2012. Last year, Twitter introduced its “offline sales impact” tool, developed with Datalogix, to measure the offline sales impact of promoted and organic tweets for consumer packaged goods and automotive advertisers. Now Google is reportedly partnering with the big […]


Without Fanfare, Facebook Releases Updated Android App, And It Still Has Chat

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Facebook quietly released an updated Android app Thursday, and those attached to the ability to chat within the app will be happy. But that’s likely to be a short-lived satisfaction, given confirmed news reports this week that Facebook will eventually remove chat from its mobile apps and force users who want to keep in instant […]


Report: Amazon Releasing Smartphone Later This Year

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According to a report appearing in the Wall Street Journal (WSJ) this afternoon, Amazon will, in fact, be releasing a smartphone in the second half of the year. This development had been rumored for a some time. The WSJ says that Amazon hopes to distinguish the phone with a 3D display that doesn’t require glasses. […]


Katherine Heigl Vs Duane Reade Lawsuit May Serve Up Lesson In How Not To Tweet

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New York pharmacy chain Duane Reade’s social media team might be getting an expensive lesson in how not to tweet. And that means the rest of us get a free reminder about the perils of using celebrity photos in social media. First the news: Actress Katherine Heigl is suing Duane Reade in New York federal […]


Study: YouTube Exposure For Top Artists Costs Labels $40 Million In Lost Sales

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Is availability on YouTube a plus or a minus for entertainment content? Google has consistently argued that YouTube introduces new audiences to content that otherwise wouldn’t see/hear it and amplifies its visibility virally. There’s anecdotal and empirical evidence for that assertion — at least in a video or TV context. However, a new academic paper (via […]


New: Smart Lists With Google Analytics Automate Remarketing List Management

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To help simplify the decision making process of creating remarketing lists, Google has introduced “Smart Lists with Google Analytics” which automate the process. Smart Lists rely on the anonymized conversion data gleaned from the millions of websites using Google Analytics that opt-in to share data with Google. The lists are built with machine learning using […]


The “App-Churn Window”: 60 Pct. Of Users Might Never Return

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The strategic importance of apps is now self-evident, with roughly 90 percent of mobile internet time being spent there, according to Nielsen. However if companies’ apps don’t engage users quickly and effectively, they may churn — never to return. That’s according to Localytics, which offers some very useful data and advice about what it calls the “app-churn […]


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