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eBay: Google SEO Changes Hurt Core Business And Revenues

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Yesterday, eBay announced second quarter earnings which just beat analysts’ expectations. However, revenue fell short of projections. The company earned $0.69 per share (vs. $0.68 expected) against revenue of $4.37 billion (vs. $4.38 billion expected). During the quarter, eBay suffered a major security breach and global password reset. In addition, it faces intensifying competition from Google, […]


At Last, Google Analytics App Comes To The iPhone

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Google has released its official Google Analytics app for iPhone, now available for download in the app store. The app is compatible with iPhone, iPad and iPod touch, though is optimized for the iPhone 5. It requires iOS 6.0 or later. An Android version of the Google Analytics app has been available for a couple […]


Are Sponsored YouTubers With Undisclosed Deals Breaking The Law?

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As YouTube publishers specializing in commentating and reviewing have become ultra popular, the pressure to infiltrate with brand messaging has followed suit. Yesterday, Eurogamer released a dissertation on undisclosed advertorials on YouTube in the gaming industry. While there are set rules in the U.S. and Britain concerning endorsements, internationally the lines are more blurred. Due to […]


Everything You Need To Know About The New Google+ Name Policy: An Explainer

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Yesterday’s news that Google+ has dumped its real-name requirement raised a number of interesting questions, both philosophical and practical. Will Google+ become a haven for trolls? Will YouTube’s notorious commenters now be able to unleash more ugliness behind a fresh cloak of anonymity? What is the process for changing a user name? What if you […]


Senators Resuscitate E-Commerce Sales Tax Issue With New Bill

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The push to pass a so-called Online Sales Tax is back in play after languishing for nearly a year. A bipartisan group of senators have introduced the Marketplace and Internet Tax Fairness Act (MITFA), which essentially tacks on a slightly amended Internet Tax Freedom Act to the Marketplace Fairness Act that it passed last year. […]


Facebook Rolls Out Ads Manager For Mobile Devices

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Facebook announced today that it is launching a mobile ad manager to give advertisers the means to better manage their accounts on the go. The mobile manager will allow users of the iOS and Android apps and Facebook’s mobile site to: Pause or resume campaigns Edit budgets and schedules View insights Respond to alerts Facebook […]


ShareThis Goes Mobile With An AT&T Text To Share Button

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ShareThis, aiming to help publishers better tap into peer-to-peer messaging, announced yesterday that it has created an AT&T Text to Share button. It’s a natural move since publishers are starting to take note of readers’ shift to mobile devices. Last month, Radium One added a WhatsApp button to its Po.st suite of buttons. WhatsApp, which […]


Now That The World Cup Is Done, Twitter Tries To Interest You In Something Else

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You mean to tell us that there’s a world out there beyond the World Cup? Twitter sent an email Tuesday reminding users that though the monthlong celebration of futbol is over there’s plenty more to discuss — and by the way Twitter is a great place to engage in that conversation. By all appearances, Twitter […]


Reports Show Paid Search Spend Is Up Over Last Year

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Second quarter reports coming out from the large search marketing firms this week point to continued growth in paid search investment in the US and globally. The reports also underscore the increasing influence of mobile and image-based product ads on growth. RKG’s analysis of the US search market, based on its client portfolio, which skews […]


Eight U.S. Firms Control 80 Percent Of Worldwide Mobile Ad Revenue

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As we saw yesterday, Yahoo is struggling to get its display business back in black. Data aggregator eMarketer says that will happen, but that the company’s share of the global advertising market will fall to fourth place — after Microsoft. Google and Facebook will continue to be the top global advertising players, though Google far […]


Google+ Drops Real Name Requirement, Apologizes For Delay

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Let the Google+ pseudonym rush begin. After three-plus years of restricting users to their real names on the network, Google+ announced today that it is abandoning the policy and allowing people to use any username they choose. Google’s policy was among the more contentious issues surrounding the social network and had been softened several times, […]


Survey: Best Way To Reach Millennials Is On Social Media

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SDL a “customer experience” software and services provider has released results of  multi-country survey of roughly 1,800 millennials (18 – 36). Not unlike other surveys the picture that emerges is of a highly mobile-centric audience that is willing to engage with marketers that earn their trust but are otherwise hard to reach. Most Millennials use […]


Twitter Pushes Advertising Support Via Mobile App Notifications

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Twitter operators are standing by — to help you buy ads. John Doherty, online marketing manager of Zillow’s Hotpads rentals site, received a notification on his Twitter mobile app today with a strong call to action: Wow. Aggressive much, Twitter? pic.twitter.com/19qarXy4Cc — John Doherty (@dohertyjf) July 15, 2014   The notification’s message is similar to […]


Introducing “Holiday Retailer,” Preparing You For Black Friday, Cyber Monday & Beyond

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It may be sweltering out there, but if you aren’t thinking about turkeys, snowflakes and gift-giving, you may be falling behind already. That’s why, here at Marketing Land, we’re launching our Holiday Retailer section today, in July, to help you ensure you’re ready for that most important of shopping seasons. The foundation you lay right […]


Study: Facebook Ads That Tell A Brand Story Beat Traditional Performance Ads

Adaptly Facebook test of Refinery29 funnel ad series vs. standard CTA ads

What if, instead of focusing on getting the immediate conversion from key prospects, a social media ad campaign served a set of creatives sequentially to tell the brand story and lead viewers through the marketing funnel before going for the hard sell? A new study shows that a sequential story-telling social media ad campaign can […]


Facebook Vs. YouTube: Which Site Has More U.S. Visitors?

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Measuring Internet traffic is a notoriously slippery science. So when I read a headline that YouTube has passed Facebook as the largest social network in the United States, I took it with a dose of skepticism. Then I checked it out. And while time didn’t permit a definitive study, I can report that the unique […]


Sit Down Super Bowl. World Cup Final Was The Most Talked About Sports Event Ever On Facebook

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Now what will we talk about? The World Cup, which wrapped up Sunday with Germany’s 1-0 victory over Argentina, was the Facebook’s biggest social media event ever, with 350 million users participating in conversations about the month-long event, according to the social network. Those users — more than one-fourth of Facebook’s active roster of 1.28 […]


ANA Launches Month-Long Study Of Bot Fraud With 30 Top Advertisers

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To better understand the extent to which bot fraud penetrates the digital advertising ecosystem and how to combat it, the Association of National Advertisers is embarking on a month-long study tracking the campaigns of 30 advertisers. The initiative is dubbed “The Marketers’ Coalition.” The industry group has hired digital advertising security firm, White Ops, to […]


Google Tries To Kill Android Class Action Before It Gets Going

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The FTC itself declined to pursue an antitrust case against Google, extending to Android. However, private litigants in May picked up the baton, filing a would-be class action in California federal district court. On Friday, Google moved to dismiss the case. The plaintiffs’ main arguments are the following:  Google maintains a mobile search monopoly through Mobile Application […]


Just Like Facebook, Twitter’s New Impression Stats Suggest Few Followers See What’s Tweeted

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Twitter has new analytics available that let anyone understand exactly how viewed their tweets are. Those stats also clear something else up. Just like Facebook, what you share on Twitter isn’t seen by all your followers. Facebook has been under fire for over a year as brands have noticed that their posts have gotten less […]


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