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Dove’s New “Beauty Patch” Ad Tells Women Low Self-Esteem Issues Are All In Their Head

Dove Beauty Patch April 2014

Hoping to catch the viral success of its original “Beauty Sketches” campaign, Dove has launched a new “Patches” ad built on the premise that women’s self esteem issues are all in our head. In the new ad, “Psychologist and distinguished scholar at Columbia University” conducts a research project, inviting women to use the “revolutionary” RB-X […]


VIDEO + SLIDESHOW: How The Data Analyst Will Revolutionize Business Decision Making

Revolutionizing Decision Making: How The Analyst Will Take Over Business

With advances in big data, artificial intelligence and increased metric captures of everything we do in the digital world, business analytics will go through a radical transformation in the next few years. Today, analytics practitioners influence business decision makers. In the future, analysts will own business decision making. How will this affect the way marketers […]


Buffer’s iOS App Upgrade Gives It The Power Of The Desktop

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Buffer, the social media scheduling and discovery tool, upgraded its iOS app today and says it now offers most of the features of its desktop client. Like Klout, which also released an iOS app upgrade this week, Buffer touts its service as solution for people who want to boost their social media activity without spending […]


Nonprofit Save The Children Takes No. 1 Spot On YouTube’s March Ads Leaderboard

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Following the recent introduction of its quarterly Brand Channel Leaderboard, YouTube has posted a March Ads Leaderboard, ranking its top ten paid ads for last month based on viewcount. According to YouTube, the No. 1 video ad for the month is from a nonprofit organization. With over 28 millions views, Save the Children UK’s “Most […]


Facebook Moves To Boost The Size Of Ads In The Right-Hand Column

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Facebook is increasing the size of its right-hand column ads. The move, announced today in a Facebook for Business blog post, is intended to make such ads more prominent and visually consistent those appearing in users’ News Feeds. Here’s the new look compared to the current offering: Of note, according to Facebook: Facebook users will […]


Klout 2.0 For iOS Brings Content Discovery & Scheduling Functionality To The iPhone

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Fresh off of an acquisition by Lithium Technologies, Klout has launched a new feature-rich upgrade to their iOS app. The Klout 1.0 iOS app was quite limited, only showing the Klout score of a user. The 2.0 version is a major upgrade, tying in the significant advances in content discovery and sharing that Klout has […]


Twitter And Facebook Declare #MarchMadness Victories

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Did anyone win March Madness? No question, Shabazz Napier and his Connecticut teammates were the ones cutting down the nets after holding off Kentucky for the NCAA men’s basketball championship. But when it comes to the battle for big event social media supremacy, the clock is still running and the major players are battling for […]


Updated: Email Senders Stymied By Yahoo’s Adoption Of Anti-Spoofing Measure

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Note: since this story was originally published, we received a response from Yahoo regarding this change, and we have incorporated the additional information below. Small businesses using Yahoo.com email addresses to send to their customers or prospects have run into significant trouble getting messages delivered this week, since Yahoo Mail instituted a security change that’s […]


Native Advertising Still Befuddles Marketers: 73 Percent Don’t Know What It Is, Just 9 Percent Budget For It

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It turns out native advertising, the buzzword that seems to have publisher and advertiser aflutter these days, is still very much misunderstood among marketers. A whopping 73 percent of say they have no idea or hardly a clue about what native advertising is according to Copyblogger’s 2014 State of Native Advertising report. The results are […]


Huge Header Images, Pinned Tweets & Better Filters Highlight Twitter’s New Profile Design

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Last month we found out that one of the biggest reasons that folks quit Twitter is due to the lack of sorting, filtering and media. Today Twitter has announced new profile pages that should curtail concerns thanks to a handful of bold new features. The most noticeable change is the colossal profile header picture that […]


Display To Eclipse Paid Search Ad Spend In 2016, Mobile Set To Become 4th-Largest Ad Medium

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Spending on display advertising will soon overtake paid search. That’s according to ZenithOptimedia’s latest global advertising forecast. With display advertising growing at 21 percent a year, it’s expected to hit $74.4 billion in 2016. While paid search, which is experiencing 13 percent annual growth, is estimated to come in at $71 billion at that time. […]


Will “Mass Surveillance” Report Hasten The Cookiepocalypse?

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The prevalence of cookie-free mobile devices and growing hostility to third-party cookies has marked the cookie for almost certain death. A new report will add to the chorus calling for the end of third-party cookies as an online tracking tool. The report (cited by TheVerge) from Princeton researchers details how relatively simple it is to […]


Get To Know: Tealium CMO Tracy Hansen

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As the CMO for Tealium, an enterprise tag management provider, Tracy Hansen says her team of savvy marketers are redefining how digital marketers can interact with their data. Hansen is responsible for building a world-class brand for Tealium, while also delivering strong bottom-line results through rich marketing programs and a laser-focused alignment with sales. Before […]


HootSuite Recasts The Game Of Thrones Opening Credits With Your Favorite Social Networks

A Game of Social Thrones - YouTube 2014-04-04 14-52-43 2014-04-04 14-53-10

HBO’s bloody fantasy series Game of Thrones returns for Season 4 tonight, and HootSuite has pulled together a creative reminder of how social media life can imitate art. You don’t have to know the difference between House Stark and House Lannister to appreciate HootSuite’s homage to the show’s opening credits with Facebook, Google, Twitter and […]


LG, Microsoft Show Some Life In ComScore Smartphone Report

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Much like the comScore top 50 internet sites report or its search market share reports, which rarely change much, the firm’s US smartphone report has similarly become flat with little changing from month to month. The new numbers are now out for February. The top two OEM spots are consistently Apple and Samsung. On the […]


FTC Discloses Small Business Complaints Against Yelp

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Many small businesses continue to feel that Yelp is unfair or complain that Yelp salespeople are using strong-arm tactics to get them to buy advertising on the site. Claims of “extortion” against Yelp have persisted though never been proven with evidence and the company has successfully defended a number of lawsuits on those grounds. These “extortion” […]


Google Glass Turns 2: Here Are 60 Brands & Businesses Using It

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Google Glass turns two years old today. It was April 4, 2012, when Google announced an idea that was actually called “Project Glass” at the time. Although the device still hasn’t had a wide consumer launch, much has happened to Google Glass in these two years. It’s being used in education at colleges and universities, […]


Taco Bell’s Breakfast Of Champions: 5 Questions With The Brand’s Director Of Digital Marketing

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Taco Bell’s recent breakfast menu campaign caught our attention last week when the brand’s “Ronald McDonald” television ads prompted a Tweet from its biggest competitor. Not only did Taco Bell’s TV spots make waves, but a Reddit AMA hosted by Taco Bell president Brian Niccol announcing the new breakfast menu generated over 8,000 comments in […]


Report: Millennials Spend 48% More Time Watching Online Video Than Average Internet User

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Online video continues to be in high demand. According to comScore’s newly released Digital Future in Focus report, 85 million daily viewers are consuming online videos, with Millennials spending 48 percent more time watching them than the average internet user. “Young people and Millennials are increasingly difficult to reach via traditional media, but they are […]


Like Siri, Cortana Can Crack Jokes, If You Ask The Right Questions

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People quickly discovered when Siri came out that asking her questions like “What’s the best computer” or saying “I love you” resulted in humorous answers. Microsoft’s new digital assistant Cortana has some wit about her, too — and there’s a serious reason for that. Microsoft’s Mike Calcagno, who oversees the Bing search platform that underpins how […]


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