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Pinterest Updates Follow Button To Preview Brands’ Latest Pins

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Pinterest rolled out a new Follow button today that gives users a visual sample of what following a brand or business will mean. Users who click on the button will see a dialogue box with previews of an account’s latest pins, “and your visitors won’t ever have to leave your website to follow you,” Pinterest […]


How Happy Would You Be After 99 Days Without Facebook?

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How would you like to turn the tables on Facebook? Chances are you weren’t one of the 689,003 people that Facebook manipulated emotionally during the now infamous 2012 experiment. But you could have been, and Facebook is not sharing the list of human guinea pigs. And you probably feel a bit creeped out by Facebook’s […]


Picture Of Struggling YouTube Emerges From Report

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The Information published a report (subscription required) about YouTube that paints a picture of the Google division as falling short of its own, internal ambitions in terms of viewing hours and revenue. (The figures below are from 9to5Google, which published excerpts of the article.) YouTube seeks to reach an internally set goal of 1 billion […]


Forecast Says Digital Revenue Will Exceed TV By 2018

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If eMarketer’s latest media spending forecast is accurate it will mean that by 2018, there will be more digital ad revenue than TV revenue. The internet would become the largest single medium in the US advertising world. The following table (created by me) shows the real dollar values behind the market share percentages in the […]


The CIA Celebrates Its Month On Twitter By Answering 5 Softball FAQs

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As you would expect, the CIA doesn’t run the most responsive Twitter account. In the one month since its coyly worded introduction to Twitter — “We can neither confirm nor deny that this is our first tweet.” — the CIA hasn’t sent a single direct @reply. It’s a spy agency so you can bet it’s […]


Google Invests $500 Million In Shopping Express To Win Larger Share Of Online Shopping Market

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In a push to win a bigger share of the online shopping market, Re/code reports Google is investing $500 million to expand its Shopping Express initiative, the search company’s same-day delivery service for local products. According to the Re/code article: Investment so far has gone towards the marketing of the service in each new city and the […]


Study: Only 22 Percent Of Top 200 Apps Using Deep Links

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Among the top 200 mobile apps only 22 percent are using “deep links” from their websites into their mobile apps. This is according to an analysis by URX. Deep links are those that send a user from a website to a relevant page, piece of content or search result within a mobile app as opposed […]


Mobile Ad Revenues To Surpass Newspapers, Magazines, Radio This Year — Forecast

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According to a new forecast from eMarketer, total media spending in the US will see its largest increase in a decade reaching $180.1 billion. The firm says that the growth will be lead by TV and mobile. Overall digital ad spending will represent almost 30 percent of all US ad spending this year according to […]


iPhone Has Largest Market Share Growth Over Past 3 Years

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With US smartphone penetration among mobile subscribers now at 70 percent, comScore released its May smartphone data yesterday. Compared with last month there isn’t much change in the numbers. Android remains the top OS, the iPhone is the top individual device and Facebook is the most widely distributed and used mobile app. When we look […]


Privacy Watchdog Group Files Complaint Against Facebook: They “Messed With People’s Minds”

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A privacy watchdog group today filed a formal complaint with the U.S. Federal Trade Commission claiming that Facebook “purposefully messed with people’s minds” with its psychological research in 2012. The Electronic Privacy Information Center charged that the research study — which manipulated the News Feeds of nearly 700,000 Facebook users to study their emotions — […]


Facebook Wants To Know If Posts In Your News Feed “Feel” Like Ads

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Facebook has set a very high bar for advertising on its network, pushing for ads that “delight” users as much as posts from your friends and family. Hitting that mark — or at least approaching it — is important for Facebook as it works to balance revenue generation with the need to make sure its […]


Google Releases First Batch Of “Apps For Android Wear”

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Google has announced the first batch of Apps for Android Wear devices. There are 24 in all. They include Google Maps and Hangouts, Duolingo, The Guardan, Eat24, Pinterest, American Airlines and Glympse among others. The full initial group is below: These apps need to be installed on your Android phone before they can be installed […]


Tweeting For “America’s Diner” — 5 Questions With The Guy Driving Denny’s Social Success

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Denny’s is quickly setting the tone for how a restaurant should engage its online audiences. The brand’s quick witted and culturally relevant social posts have resulted in a sizable amount of followers across its social networks. In less than a year, the restaurant chain has increased its Tumblr audience by 253 percent and upped its […]


Janrain Q2 Report: Facebook Maintains Social Login Lead, Stops Long Slide

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Facebook padded its lead in the battle for market share in the social login space, stopping a six-quarter slide, according to second quarter results from customer management firm Janrain. Facebook now accounts for 44% of social logins on the sites in Janrain’s network. That’s a gain of 1.5% percentage points over Q1, and the first […]


Thanks To “Right To Be Forgotten,” Google Now Censors The Press In The EU

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The EU’s Right To Be Forgotten removals have been happening for about a week on Google, and now news publications are discovering the fallout. For some searches, you can’t find their news stories relating to certain people. In particular, both the BBC and the Guardian have shared examples of content that’s now been “forgotten” in Google. The […]


Facebook Strengthens Its Video Ad Tech With Acquisition Of LiveRail

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In a move to bolster its position in the lucrative video advertising space, Facebook today announced the acquisition of video ad tech startup LiveRail. LiveRail’s automated platform helps publishers, such as Major League Baseball, ABC, A&E Networks, Gannet and Daily Motion, serve ads on the videos that play on their sites and apps. “LiveRail also […]


Merkle Acquires RKG To Form Largest Search Ad Agency In US

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Customer relationship management firm Merkle Inc. announced today it has acquired search agency RKG, creating what the two companies claim is now the largest independent search agency in the U.S. “RKG represents the best of breed in search, display, social and other digital media marketing solutions, and we are delighted to have them join the […]


Get To Know: Porch.com CMO Asha Sharma

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Asha Sharma has served as the Chief Marketing Officer of the Seattle startup Porch.com since its pre-launch days. Working alongside other team members, Sharma helped build out the online home improvement network’s operations, business teams, and strategic partnerships – including Lowe’s. “It’s been a whirlwind,” said Sharma, “Since our September 2013 launch, we’ve grown from 25 […]


Vine Introduces Loop Counts To Show How Many Times A Video Has Been Viewed

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Twitter’s six-second video platform Vine was updated today to include “loop counts” to show how many times videos have been viewed on the network. Loop counts are visible on the desktop version of the site and on updated iOS and Android apps that are being released today. The updated mobile apps also feature a new […]


Waffle House Fires Shot At Belgian Waffles, Scores #WorldCup Engagement Win

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Let’s face it, most Americans’ knowledge of Belgium doesn’t extend much further than the breakfast plate. So Waffle House was in perfect position to take advantage of today’s big FIFA World Cup game between the United States and Belgium. And the restaurant chain didn’t waste the opportunity, firing off a funny broadside this morning: We […]


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