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Will “Mass Surveillance” Report Hasten The Cookiepocalypse?

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The prevalence of cookie-free mobile devices and growing hostility to third-party cookies has marked the cookie for almost certain death. A new report will add to the chorus calling for the end of third-party cookies as an online tracking tool. The report (cited by TheVerge) from Princeton researchers details how relatively simple it is to […]


Get To Know: Tealium CMO Tracy Hansen

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As the CMO for Tealium, an enterprise tag management provider, Tracy Hansen says her team of savvy marketers are redefining how digital marketers can interact with their data. Hansen is responsible for building a world-class brand for Tealium, while also delivering strong bottom-line results through rich marketing programs and a laser-focused alignment with sales. Before […]


HootSuite Recasts The Game Of Thrones Opening Credits With Your Favorite Social Networks

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HBO’s bloody fantasy series Game of Thrones returns for Season 4 tonight, and HootSuite has pulled together a creative reminder of how social media life can imitate art. You don’t have to know the difference between House Stark and House Lannister to appreciate HootSuite’s homage to the show’s opening credits with Facebook, Google, Twitter and […]


LG, Microsoft Show Some Life In ComScore Smartphone Report

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Much like the comScore top 50 internet sites report or its search market share reports, which rarely change much, the firm’s US smartphone report has similarly become flat with little changing from month to month. The new numbers are now out for February. The top two OEM spots are consistently Apple and Samsung. On the […]


FTC Discloses Small Business Complaints Against Yelp

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Many small businesses continue to feel that Yelp is unfair or complain that Yelp salespeople are using strong-arm tactics to get them to buy advertising on the site. Claims of “extortion” against Yelp have persisted though never been proven with evidence and the company has successfully defended a number of lawsuits on those grounds. These “extortion” […]


Google Glass Turns 2: Here Are 60 Brands & Businesses Using It

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Google Glass turns two years old today. It was April 4, 2012, when Google announced an idea that was actually called “Project Glass” at the time. Although the device still hasn’t had a wide consumer launch, much has happened to Google Glass in these two years. It’s being used in education at colleges and universities, […]


Taco Bell’s Breakfast Of Champions: 5 Questions With The Brand’s Director Of Digital Marketing

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Taco Bell’s recent breakfast menu campaign caught our attention last week when the brand’s “Ronald McDonald” television ads prompted a Tweet from its biggest competitor. Not only did Taco Bell’s TV spots make waves, but a Reddit AMA hosted by Taco Bell president Brian Niccol announcing the new breakfast menu generated over 8,000 comments in […]


Report: Millennials Spend 48% More Time Watching Online Video Than Average Internet User

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Online video continues to be in high demand. According to comScore’s newly released Digital Future in Focus report, 85 million daily viewers are consuming online videos, with Millennials spending 48 percent more time watching them than the average internet user. “Young people and Millennials are increasingly difficult to reach via traditional media, but they are […]


Like Siri, Cortana Can Crack Jokes, If You Ask The Right Questions

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People quickly discovered when Siri came out that asking her questions like “What’s the best computer” or saying “I love you” resulted in humorous answers. Microsoft’s new digital assistant Cortana has some wit about her, too — and there’s a serious reason for that. Microsoft’s Mike Calcagno, who oversees the Bing search platform that underpins how […]


The Email That Microsoft’s Cortana Assistant Won’t & Can’t Read: Yahoo Mail

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Microsoft’s new cool Cortana personal assistant uses information from within your email to make recommendations and provide predictive suggestions. That is, unless you use Yahoo Mail. As it turns out, Microsoft is forbidden from  ”reasoning” on Yahoo Mail for contractual reasons. I’m still gathering more of the details, but Microsoft representatives told me that the […]


Is Marketing On April Fool’s Day Fool’s Gold Or Worth The Effort?

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Prank idea: don't. — Denny's (@DennysDiner) April 1, 2014 Another April 1 has come and gone and we’ve got a few questions. Were you fooled? Were you amused? And most importantly for marketers who targeted the day: Was it worth it? Certainly, it’s one way for brands to show customers that they have a sense […]


Email Marketers Aren’t Ready For Gmail’s Grid View, Yet: What You Need To Know To Stand Out

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Google is very good at forcing an issue. The company knows visuals are increasingly important for user engagement, so last week, it began testing a new image-rich grid view in the Gmail Promotions tab. The move to make images a key part of the email open rate equation should in turn compel marketers to pay […]


Google Takes “SpyView” Wiretapping Appeal To SCOTUS

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Google seeks US Supreme Court (SCOTUS) review of a US Ninth Circuit Court of Appeals decision, which affirmed a lower court denial of Google’s motion to dismiss a class action lawsuit brought after the 2010 Street View private “payload data” capture revelations. Plaintiffs argue that Google violated the federal “Wiretap Act” when it intercepted their private email […]


Reddit’s April Foolery Wins A Slow Day For Social Media Pranking

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It’s April 1, the day when every fool thinks he (or she) is a master prankster and just about any company with an online presence can’t resist joining the fun. Our colleagues at Search Engine Land are compiling definitive roundups here and here. Surprisingly (mercifully?), the major social media networks seem to be sitting the […]


Google Has 49 Pct Of Mobile Ad Revs, Just 18 Pct Of Time Spent

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Google makes more than its “fair share” of mobile ad revenue based on time spent with Google mobile properties, whereas Facebook’s revenues are in line with time spent. That’s according to data published by Flurry, relying on ad revenue estimates from eMarketer. The chart below contains eMarketer’s global revenue projection for mobile advertising. According to […]


New YouTube Creator Playbook Offers Brands An In-Depth “Content Creation Strategy”

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Yesterday, Google released a new YouTube Creator Playbook for Brands. A slight departure from previous versions of the YouTube Creator Playbook, this 100-page guide is directed specifically at brands, offering advertisers in-depth instruction on how to gain more leverage on the world’s most popular video platform. “The Creator Playbook for Brands walks you through the […]


In Response To #CancelColbert, Stephen Colbert Closes “Colbert Report” Twitter Account

It was one of the strangest things I’ve seen related to Twitter on TV. The host of a popular comedy show killing his show’s Twitter account with the help of a Twitter founder. But that’s what Stephen Colbert did with Twitter founder Biz Stone on Monday’s show, and the Colbert Report’s account is now gone. […]


Now Google+ Shows You How Many Times Your Profile, Content Have Been Viewed

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For those of you following at home, the social media metrics scorecard has another entry. Google Plus has added the number of views you or your page have generated on the network. Here’s how that looks for Sergey Brin’s account: Here’s Starbucks’ page: Google made no splashy announcement about the change. The help page merely […]


Introducing “Creative Of The Day,” Marketing Land’s Daily Look At Great Digital Advertising Creative

Like many online publishers, we do our fair share of calling out companies when they make mistakes with their online marketing, because there’s value in learning from the mistakes of others. But we also know there’s great value in covering the flip side of that coin. That’s why we’re launching Creative Of The Day — […]


Eat24 Sends Facebook Funny “Break-Up” Letter Over Decline In Post Views

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Frustrated Facebook marketers might have found their patron saint. Eat24, a take-out food delivery app, has announced that it is deleting its Facebook page with a very funny Dear John letter to the social network. Dear Facebook, Hey. It’s Eat24. Look, we need to talk. This isn’t easy to say since we’ve been together so […]


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