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Media Ratings Council Ushers In “Viewable Impression” As Currency Metric For Display Ads

Viewable Impression Ad Metric

In a major milestone, after a year-and-a-half-long review process, the Media Ratings Council has lifted its November 2012 Viewable Impression Advisory for Display Advertising, effectively raising the start flag for publishers to begin selling digital display advertising based on viewable impressions. The announcement “means that—as of today—for brand advertising, agencies can and will expect guarantees […]


Get To Know: Simply Measured’s VP Of Marketing Michael Walton

Michael Walton headshot

As the Vice President of Marketing for Simply Measured, Michael Walton confesses to being a proud data geek. While leading his company’s marketing efforts, Walton has helped Simply Measured double its revenue and increase its number of customers fivefold over the last year. A leading social media analytics and measurement solution, Simply Measured currently supports more […]


Would The Real Ronald McDonald Please Stand Up? Taco Bell Takes Shot At Biggest Competitor

Taco Bell Ronald McDonald screen capture

Taco Bell is taking a direct shot at McDonald’s to launch its new breakfast menu, using the fast food giant’s favorite namesake “Ronald McDonald” in a series of TV ads. “It’s not surprising these guys are loving Taco Bell’s new Waffle Taco…what is surprising is who they are,” says the voiceover in one of Taco Bell’s […]


Foursquare Wants You To Tweet Ads To Twitter Followers

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According to AdWeek Foursquare is about to introduce a new ad unit/format called “Tap to Tweet.” It’s another flavor of “post check-in” ads that the company previously introduced. After a venue check-in, a brand or advertiser message appears asking the user to tweet to his/her followers on Twitter (see image below). Reportedly the company tested this […]


Report: February E-commerce Sales Up 10% Over Last Year, Outperforming US Retail Sales

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According to Custora’s latest reports, last month’s e-commerce revenue climbed 10 percent over February, 2013. The growth in online sales represents a significant increase compared to overall US retail sales which Custora says grew a meager 1.5 percent compared to last February. Tracking over 100 US retailers and 70 million shoppers, the report revealed transactions […]


Study: 30% Of Facebook Users Are Consuming News, But It’s Mostly “Incidental” Consumption

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After posting an overview yesterday of the Pew Research Center’s State of News Media report, we wanted to dig a little deeper into the study’s research on social media news consumption. According to the Pew report, three in ten Facebook users get news from the social media site. Even with the relatively high number of […]


R.I.P Retweet? Twitter Experiment Features “Share” Button Instead of “Retweet”

Twitter-Large

The days of Retweeting may be numbered. Twitter has been testing more mainstream verbiage by replacing “Retweet” with “Share.”  Twitter has been quite active in tweaking the user interface as of late. Last week, “views” were spotted and yesterday, we saw the introduction of tagging without adding a Twitter handle in the Tweet. Eli Langer of CNBC […]


10 Marketing Lessons From Seattle Seahawks Cornerback Richard Sherman At #AdobeSummit

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Today’s keynote session at the Adobe Digital Marketing Summit brought Super Bowl champion cornerback Richard Sherman (@RSherman_25) to Salt Lake City, Utah to speak to a crowd of about 7,000 digital marketing executives. What can an NFL star teach a huge room of marketing professionals? If you’re scratching your head on that one, you might […]


Study: Expert Content 83% More Effective Lifting Purchase Considerations Than User Reviews

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A recent content marketing study conducted by Nielsen revealed consumers are more likely to be influenced by third-party expert content over branded content and user reviews when making buying decisions. According to Nielsen’s “The Role of Content” study, expert content — product reviews and articles from third-party websites and blogs — was 83 percent more […]


Google Rolls Out Analytics Reporting For YouTube TrueView Ads

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Google is beefing up the reporting for TrueView video ads in Google Analytics. Advertisers manage YouTube TrueView ads through AdWords for Video. Rolling out over the next few days, the new Video Campaigns report will be found under the AdWords section in the Acquisition menu in Analytics. The report includes TrueView-specific metrics like Paid Views, […]


Key Data From Pew’s “State Of News Media” Report

Pew State of News Media 2014

The Pew Research Center’s Journalism Project has released its 11th State of the News Media report. A comprehensive “document,” it covers TV, newspapers, magazines, radio and digital. I won’t try to summarize the full sweep of this “best of times, worst of times” report. However, below I’ve excerpted a few key findings and charts that provide […]


Toppling Yahoo, Google Back On Top Of comScore Top 50

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After several months that saw Yahoo atop comScore’s top 50 US desktop rankings, Google has reclaimed the number one position. That’s according to comScore’s February’s traffic/reach rankings. Yahoo and Microsoft are two and three, respectively; Facebook is number four. If Tumblr traffic were included in Yahoo’s total, however, the site would still have the greatest US desktop […]


Facebook Buys Virtual Reality “Platform Of Tomorrow” Oculus For $2 Billion In Cash And Stock

Oculus VR

Facebook has just acquired “the platform of tomorrow.” The company announced this afternoon that it was acquiring Oculus — the company behind the Oculus Rift virtual reality (VR) gaming headset and platform — for $2 billion in cash and stock: Facebook today announced that it has reached a definitive agreement to acquire Oculus VR, Inc., the […]


Facebook Adds More Targeting Power To Lookalike Audiences

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Facebook announced today it is adding more targeting capabilities to lookalike audiences. Now advertisers will be able to create audiences based on the people who visited their websites, use their mobile apps or are connected to their Facebook pages. Whereas back in the olden day of last week, advertisers could only create lookalike audiences based […]


Gmail Promotions Tab Gets Visual Punch: Google Testing Image-Driven Grid View

gmail inbox tabs

It’s like Pinterest for your inbox. Today, the Visual Web is coming to email with Google’s latest test of a grid view in the Gmail Promotions tab. The grid presents marketing emails in a “pin-like,” image-driven fashion by surfacing images within emails and displaying them right in the user’s inbox. The images — now cached […]


Majority Of Shoppers Want Cross-Channel Personalization — Survey

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According to a new survey, cross-channel shoppers want personalization on retail/e-commerce websites and in email, less so with display or social ads. The survey was conducted earlier this year by the etailing-group (n=1,004 US adults) for MyBuys, a personalization platform. All of the survey respondents owned smartphones and 61 percent reported owning a tablet. The […]


Survey Says: Twitter Quitters Are Looking For More Sorting & Filtering Tools

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While Twitter has been lauded by brands for the ability to provide an unfiltered stream, some users just can’t handle it. A recent study from Deutsche Bank suggested that users simply couldn’t gather the data they were looking for on the social networking site.  Of the 270 person sample polled, 82% of those that quit […]


Pinterest Advertisers Could Start Paying For Promoted Pins As Early As Next Month [Report]

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Promoted Pins could be making their paid debut on Pinterest as soon as next month, according to a report from the Wall Street Journal. Pinterest began experimenting with Promoted Pins last October. In the vein of native advertising, Pinterest ads share the same look and feel as organic pins with the exception of a “Promoted […]


First Touch: In 9 Of 10 Industries Search Tops Lead Generation, Social Shortens Marketing Cycles

Marketing Cycle By First Touch Attribution - Bizible

In a new paper, Bizible analyzed data from the more than 480,000 leads that have been tracked through its Salesforce marketing analytics platform to provide insights on how marketers should be thinking about attribution modeling and why the traditional last-click model is broken. When looking at last touch only, Bizible found that search accounted for […]


Massive Web Traffic Fraud: Digital Advertising Confronts “Crisis”

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Digital media, and specifically display advertising, is facing a “crisis” even as brand marketers are increasingly serious about shifting budgets online and into mobile. That phrase, “crisis,” comes directly from the chair of the IAB, Vivek Shah, as quoted in the Wall Street Journal. The WSJ article cites IAB estimates that suggest more than a third […]


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