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Get To Know: Porch.com CMO Asha Sharma

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Asha Sharma has served as the Chief Marketing Officer of the Seattle startup Porch.com since its pre-launch days. Working alongside other team members, Sharma helped build out the online home improvement network’s operations, business teams, and strategic partnerships – including Lowe’s. “It’s been a whirlwind,” said Sharma, “Since our September 2013 launch, we’ve grown from 25 […]


Vine Introduces Loop Counts To Show How Many Times A Video Has Been Viewed

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Twitter’s six-second video platform Vine was updated today to include “loop counts” to show how many times videos have been viewed on the network. Loop counts are visible on the desktop version of the site and on updated iOS and Android apps that are being released today. The updated mobile apps also feature a new […]


Waffle House Fires Shot At Belgian Waffles, Scores #WorldCup Engagement Win

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Let’s face it, most Americans’ knowledge of Belgium doesn’t extend much further than the breakfast plate. So Waffle House was in perfect position to take advantage of today’s big FIFA World Cup game between the United States and Belgium. And the restaurant chain didn’t waste the opportunity, firing off a funny broadside this morning: We […]


Was Facebook’s “Mood Experiment” Partly About User Retention?

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If you’ve been online in the past 72 hours you’re probably aware of the controversy surrounding a piece of 2012 research conducted on Facebook by researchers from Facebook, the University of California and Cornell. The research sought to investigate the phenomenon of “emotional contagion” on a massive scale. Since the publication of the research a […]


25 Business Books CMOs Are Reading This Year

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It’s no surprise marketers are often big readers. As a book addict myself, finding out what CMOs are reading is one of my favorite questions in our Get to Know interview series. With everything from new releases like Sheryl Sandberg’s Lean In to classics like The One-to-One Future by Don Peppers and Martha Rogers, it […]


Twitter Acquires TapCommerce To Improve Mobile Retargeting & Reengagement Ads

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Twitter announced today that it has acquired New York-based TapCommerce, a specialist in mobile re-targeting and re-engagement advertising. The acquisition, reportedly for about $100 million, was made public hours after Twitter announced the global rollout of its mobile app promotion suite. It’s a further move to strengthen the company’s mobile advertising offerings, along the lines […]


Pandora: More Than Half Our Revs Will Be Local In A Few Years

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It might surprise you to know that internet radio provider Pandora has outside sales reps (“feet on the street”) in 37 markets in the U.S. These are people knocking on doors and taking offline meetings. It’s part of a larger push (since roughly 2012) into “local advertising.” The company’s focus is on national and regional […]


KLM Learns A Real-Time Marketing Lesson: Avoid Stereotypes

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Real-time marketing is a tricky business. You want to be in the moment, you want to be witty and clever, you want to be true to your brand. And you want to do all that without offending potential customers. That final point is the most important — first do no harm — and it tripped […]


Twitter Rolls Out App Install & Engagement Ads Globally

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Twitter, looking for a bigger piece of the lucrative mobile app install business, announced today the official global launch of its mobile app promotion suite. The ad product, in beta testing with companies such as Lyft and EA for the last six months, enables the placement of promoted tweets that link directly to the iOS […]


Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard

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Let’s put it aside from the get-go: Google+ is not a ghost town. Without a doubt there are millions of people who use and value the social network, which turns three tomorrow. There’s a vibrant community of photographers; there are Hangout on Air true believers; there are marketers who swear it’s the best social network […]


Google Earns Ad Money Off YouTube Videos Hawking Stolen Credit Cards, Says Watchdog Group

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The Digital Citizens Alliance, an internet safety coalition, is calling out Google for allowing videos that promote the sale of stolen and bogus credit cards to appear on YouTube and then profiting from ads shown alongside the videos. In its latest report [PDF], “Breach of Trust: How the Online Market for Stolen and Bogus Credit […]


Larry Page On Google+: “We’re Super Excited About It”

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Google+ was the forgotten social network during Wednesday’s Google I/O keynote, quite a change from the past two years when it was touted often and enthusiastically. This year it managed to score only a passing reference in a demonstration of how Chromecast will allow you to beam a slideshow of your Google+ photos onto your […]


Socialbakers Study: Facebook Page Engagement Has Grown 30% Since January

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Social media analytics firm Socialbakers today weighed into the Facebook organic reach debate with some counterintuitive data. Analyst Phillip Ross wrote: The conversation that seems to be dominating the Facebook marketing community is all about how algorithmic changes to Facebook’s News Feed are hurting organic reach. Our numbers say the opposite; brands have never had […]


Comscore: Apps Now Account For Half Of All Digital Media Time

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Even if you never looked at a single survey or piece of data you’d know that time spent with smartphones and tablets is growing dramatically, just from anecdotal experience. However, there are multiple studies that have reported mobile devices drive more than 50 percent of internet time. Digital metrics firm comScore now says that mobile […]


Buffer Launches A Hot-Or-Not Content Discovery & Sharing App For iOS

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Buffer wants to make your content discovery and sharing routine dead simple with Daily by Buffer, officially released today in the iOS app store. The free app strips the process down to basics, serving a full screen view of one story at a time and giving you three choices: Click a button to read the […]


Android Wear Smartwatches Compared: Samsung Gear Live, LG’s G Watch & Moto 360

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Google’s Android Wear smartwatches are here! Well, almost. Those from Samsung and LG are available for pre-order now, with delivery early next month. A third from Motorola arrives later this summer. Should you go for one of the July releases and if so, which one? Or should you wait on Motorola? Here’s our guide that […]


Twitter Wins Real-Time Marketing Smackdown; Agency Strategist Declares Facebook Organic Reach 100% Dead

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It looks like the perfect A/B test of real-time marketing. One tweet, one Facebook post for all the marbles. Snickers, like many a brand yesterday, joined the bite-jacking fray after Uruguay’s Luis Suarez appeared to sink his teeth into an Italian defender during a FIFA World Cup soccer match. Snickers posted similar messages on both […]


Google I/O Big Takeaway: Android Will Be Everywhere

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The big theme of the Google Keynote at its developer conference was “Android everywhere.” That wasn’t an official slogan or mantra, but it was the ambition behind the many announcements: Android Wear, Android Auto, Android TV. Google wants to put Android powered screens on your wrist, in your car and on your TV, everywhere you’re […]


Yahoo Enters Viewable Impression Market With Prime View

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Yahoo’s latest ad product allows advertisers to buy display ads on a viewable cost-per-impression basis — brands pay only when their ads are visible on users’ screens. The product, Yahoo Prime View is available for desktop display ad inventory on Yahoo sites and only in the U.S. at this time. According to a Yahoo spokesperson, […]


Google I/O 2014 Keynote: Android Everywhere: Watches, TV & In Your Car

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During the keynote of Google’s annual developers conference today —  Google I/O 2014 – the company shared how it will be bringing Android beyond phones and tablets to watches, televisions and cars. Google also shared stats that Android has grown to one billion active users, that any developer will be able to integrate their apps into […]


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