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Larry Page On Google+: “We’re Super Excited About It”

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Google+ was the forgotten social network during Wednesday’s Google I/O keynote, quite a change from the past two years when it was touted often and enthusiastically. This year it managed to score only a passing reference in a demonstration of how Chromecast will allow you to beam a slideshow of your Google+ photos onto your […]


Socialbakers Study: Facebook Page Engagement Has Grown 30% Since January

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Social media analytics firm Socialbakers today weighed into the Facebook organic reach debate with some counterintuitive data. Analyst Phillip Ross wrote: The conversation that seems to be dominating the Facebook marketing community is all about how algorithmic changes to Facebook’s News Feed are hurting organic reach. Our numbers say the opposite; brands have never had […]


Comscore: Apps Now Account For Half Of All Digital Media Time

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Even if you never looked at a single survey or piece of data you’d know that time spent with smartphones and tablets is growing dramatically, just from anecdotal experience. However, there are multiple studies that have reported mobile devices drive more than 50 percent of internet time. Digital metrics firm comScore now says that mobile […]


Buffer Launches A Hot-Or-Not Content Discovery & Sharing App For iOS

Daily-launch

Buffer wants to make your content discovery and sharing routine dead simple with Daily by Buffer, officially released today in the iOS app store. The free app strips the process down to basics, serving a full screen view of one story at a time and giving you three choices: Click a button to read the […]


Android Wear Smartwatches Compared: Samsung Gear Live, LG’s G Watch & Moto 360

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Google’s Android Wear smartwatches are here! Well, almost. Those from Samsung and LG are available for pre-order now, with delivery early next month. A third from Motorola arrives later this summer. Should you go for one of the July releases and if so, which one? Or should you wait on Motorola? Here’s our guide that […]


Twitter Wins Real-Time Marketing Smackdown; Agency Strategist Declares Facebook Organic Reach 100% Dead

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It looks like the perfect A/B test of real-time marketing. One tweet, one Facebook post for all the marbles. Snickers, like many a brand yesterday, joined the bite-jacking fray after Uruguay’s Luis Suarez appeared to sink his teeth into an Italian defender during a FIFA World Cup soccer match. Snickers posted similar messages on both […]


Google I/O Big Takeaway: Android Will Be Everywhere

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The big theme of the Google Keynote at its developer conference was “Android everywhere.” That wasn’t an official slogan or mantra, but it was the ambition behind the many announcements: Android Wear, Android Auto, Android TV. Google wants to put Android powered screens on your wrist, in your car and on your TV, everywhere you’re […]


Yahoo Enters Viewable Impression Market With Prime View

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Yahoo’s latest ad product allows advertisers to buy display ads on a viewable cost-per-impression basis — brands pay only when their ads are visible on users’ screens. The product, Yahoo Prime View is available for desktop display ad inventory on Yahoo sites and only in the U.S. at this time. According to a Yahoo spokesperson, […]


Google I/O 2014 Keynote: Android Everywhere: Watches, TV & In Your Car

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During the keynote of Google’s annual developers conference today —  Google I/O 2014 – the company shared how it will be bringing Android beyond phones and tablets to watches, televisions and cars. Google also shared stats that Android has grown to one billion active users, that any developer will be able to integrate their apps into […]


Get To Know: Taco Bell CMO Chris Brandt

Chris Brandt headshot

As Chief Marketing Officer for one of America’s most popular quick service restaurants, Chris Brandt heads up Taco Bell’s brand marketing, media and brand sponsorships, consumer insights, brand experience, and digital marketing. During his three years with the brand, Brandt has overseen marketing strategy for ongoing and new platforms, leading the launch of Doritos Locos […]


Brands Can’t Resist Taking Chomp Out Of Luis Suarez World Cup Bite Controversy

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It probably won’t be a laughing matter for Uruguay after star player Luis Suarez is punished for his latest on-field biting incident — his third since 2010! But the incident proved irresistible for brands trolling for real-time marketing opportunities. Suarez, the controversial striker, was caught on film apparently biting the back of Italian defender Giorgio […]


Facebook’s Media APIs Bring Social Conversation To “Today Show” and “Street Outlaws”

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Facebook’s courtship of live television took a couple steps forward this week as NBC’s “Today Show” and Discovery Channel’s “Street Outlaws” rolled out features tied to the social network’s media APIs. This morning the “Today Show” debuted a real-time trending-on-Facebook screen, said to be the first use of Facebook’s Trending API. Last night, on the […]


Wait A Minute. Facebook Is Still A Big Hit Among Teens

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It’s an idea with staying power: Teens are abandoning Facebook, moving on to messaging apps, and leaving the social network to their less-cool elders. The notion picked up steam last October, when Facebook signaled that there was a slight reduction in youth use of the network, and since then it has become almost a truism […]


WPP Doubling Twitter Ad Spend This Year To $100 Million

WPP Doubles Twitter Ad Spend

WPP, the world’s largest advertising holding company, is doubling its commitment to Twitter this year. WPP CEO, Sir Martin Sorrell, mentioned that his company will spend about $100 million in 2014, up from $50 million in 2013, during a conversation with Twitter CEO, Dick Costolo, and President and CEO of Viacom, Philippe Dauman at Cannes […]


Chipotle Customers Are Smarter Than McDonald’s And Other Insights From Smartphone Data

PlaceIQ QSR

Where do the smartest QSR customers eat? Where do the wealthiest go? What about the youngest? These questions could previously be answered (sort of) by surveys and other expensive market research. Now, smartphones and real-world behavior provide the answers. Using a variety of information sources, including anonymous aggregated smartphone and Census data, location intelligence provider […]


Google Domains: A New $12 Domain Registration Service Google Is Testing

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Google is dipping its toes into the domain registrar business. The company today announced a beta service called Google Domains that looks very much like the beginnings of a full-fledged domain registrar business. The service is invite-only at the moment, and interested parties can request an invite via the link above. Just pretend to search […]


Facebook Adjusts News Feed Algorithm To Serve People More Relevant Video

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Facebook announced today a News Feed algorithm change that is intended to show more relevant video to users. Now instead of considering likes, comments and shares to rank a video’s popularity, Facebook will also take into account whether and how long a video is viewed. “People who tend to watch more video in News Feed […]


Survey: 62% Of Consumers Say Social Media Doesn’t At All Influence Their Purchasing Decisions

gallup-social-media-myth

    It shouldn’t come as a surprise to savvy social media marketers, but consumers really aren’t interested in what you are selling. That is the main social media finding in a report released by Gallup today, showing that people say they use social media to be … social … with friends and family and don’t […]


Improved Facebook Right Hand Ads Will Roll Out Next Week, Limited Availability Will Raise CPCs

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A few months ago, Facebook promised a revamped, larger ad size for those Right-Hand Column ads. Today, they’ve announced a launch date of “early next week” along with a warning of scarcity. Seeing that the ads take up more real estate on the screen, there will obviously be less space for ads. This means that […]


Social Media Lessons From The Stanley Cup Champion Of Twitter

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Ask Pat Donahue Jr., the man behind the Los Angeles Kings hockey team’s famously snarky Twitter account, to pick a memorable tweet during his team’s amazing three-year run, and you might be surprised that the example lacks bite. The tweet came after the Kings were knocked out of the 2013 Western Conference finals by the […]


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