Yahoo Takes Another Step Toward Growing Its Mobile Audience With New iOS App

Apr 22, 2013 at 11:48am ET by Amy Gesenhues   

Yahoo introduced its new iOS app today, noting that the technology used to build the app was possible because of their recent acquisition of Summly. “The new Yahoo mobile app is also smarter, using Summly’s natural-language algorithms and machine learning to deliver quick story summaries,” said Yahoo CEO Marissa Mayer in a post on Yahoo’s [...]

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Boston Manhunt Pushes CNN, Police Scanner Apps Into iTunes Top Ten

Apr 19, 2013 at 3:02pm ET by Matt McGee   

As law enforcement officials continue their manhunt for one fugitive that’s suspected to have been involved in the Boston Marathon bombing this week, consumers looking for the latest news and information have pushed several news and scanner-type apps into the iOS top apps charts. As of about 11:30 am PT, CNN’s app has taken over [...]

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Survey: 92% Agree Ad Supported Online Content Is Important To The Overall Value Of The Internet

Apr 19, 2013 at 10:17am ET by Amy Gesenhues   

In a poll commissioned by the Digital Advertising Alliance (DAA), 92 percent of 1,000 Americans surveyed agreed that free news, weather, email, blogs and video content was either somewhat or extremely important to the overall value of the Internet. Less than 10 percent of the people polled would prefer an ad-free Internet where users paid [...]

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Facebook Mobile Gets Major Upgrades Including Mobile Open Graph, Better Logins & “Facebook Technology Partners”

Apr 18, 2013 at 9:38pm ET by Greg Finn   

Today at Mobile DevCon (Facebook’s Mobile Developer Conference) some major announcements were unleashed that will change the way that apps interact with Facebook. Of course, Facebook integration within mobile apps is more important than it ever has been. According to a statement released from Facebook, over 81% of top 100 grossing iOS apps and 70% of top 100 [...]

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YouTube Beats Viacom In Copyright Suit (Again); Viacom To Appeal (Again)

Apr 18, 2013 at 7:26pm ET by Matt McGee   

To borrow a famous quote from Yogi Berra: It’s like deja vu all over again. YouTube beat Viacom again today in the long-running copyright battle the two have waged, and Viacom is again saying that it plans to appeal the ruling. The Hollywood Reporter broke the news and has posted the court’s decision, too. In [...]

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Microsoft Posts $20.49B Quarterly Revs: Online Ads Worth $784M, Rev Per Search Up

Apr 18, 2013 at 5:20pm ET by Greg Sterling   

Earlier today, Microsoft reported $20.49 billion in fiscal quarterly revenue (Q3 13). That figure was just shy of analysts’ consensus estimates of $20.5 billion; however, earnings-per-share beat estimates. Despite the “miss,” revenues were up across the board, even in the Windows division though PC sales are in decline. (At the time of this report, the earnings [...]

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Twitter Music App Is Live & Available For All Users

Apr 18, 2013 at 10:05am ET by Amy Gesenhues   

Twitter’s music app is live today and can be downloaded from the App Store or used via the Web version which can be found at music.twitter.com. Based on a user’s activity, the app will offer recommendations on popular tracks and emerging artists. Users will be able to locate and listen to specific artists’ music from [...]

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Winning Shorty Awards In Space: 5 Questions With NASA’s Social Media Managers

Apr 18, 2013 at 9:05am ET by Matt McGee   

You think you have it tough when it comes to managing social media? Put yourselves in NASA’s shoes — or spacesuit — for a moment: the agency has almost 500 different social media accounts spread across multiple social networks. Yes, 500. I get tired just thinking about the coordination effort involved. “If we tried to [...]

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Facebook Announces Cost-Per-Action Bidding

Apr 17, 2013 at 3:46pm ET by Greg Sterling   

Facebook is hard at work to deliver and prove value to advertisers. Its recent announcements about third-party data integration in ad targeting and offline conversion tracking are all part of that. And today, Facebook is introducing a new way to bid for ads on the site, on a cost-per-action (CPA) basis. Eventually, though the timing isn’t [...]

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Twitter Expands Keyword Ad Targeting To User Timelines

Apr 17, 2013 at 1:53pm ET by Matt McGee   

Keyword targeting isn’t new for Twitter advertisers — they’ve been able to target keywords in Twitter search results since late last year. Starting today, advertisers can also target keywords in user timelines. The new targeting is available to all advertisers in all languages and markets, the company says. Here’s how Twitter describes the new targeting: [...]

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The Crazy Way The IAB Defines Internet Ad Revenues

Apr 17, 2013 at 9:00am ET by Danny Sullivan   

The Internet Advertising Bureau released its latest statistics on Internet advertising spend yesterday, with digital ad revenues now poised to overtake broadcast TV spend. And, look at that growth in mobile! But then again, digging into the stats, the way IAB classifies spend into different categories raises some serious questions. There’s no doubt in my [...]

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Epicurious Becomes Latest Brand To Suffer Social Backlash From Tragedy-Related Tweets

Apr 16, 2013 at 8:47pm ET by Matt McGee   

If only Epicurious had been using Social Flow or Buffer, it might’ve avoided the headaches associated with social media’s latest tragedy-related faux pas. But it appears the food-lover’s website wasn’t using either of those social management services, and sent out a couple tweets on Tuesday that looked like an attempt at self-promotion in the aftermath [...]

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Record Breaking Quarter: Digital Ad Revenues Cross $10 Billion Mark For The First Time

Apr 16, 2013 at 3:45pm ET by Ginny Marvin   

With the third consecutive year of double-digit annual growth, digital advertising revenues hit new records in 2012, according to the IAB’s annual Internet Advertising Revenue Report conducted by PwC. Released today, the report shows a 15% rise to $31.6 billion in U.S. digital advertising revenues in 2012, with Q4 revenues topping $10 billion for the [...]

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Facebook Home Rolling Out Internationally Today

Apr 16, 2013 at 3:00pm ET by Matt McGee   

Facebook’s new Android experience, Facebook Home, is launching outside the U.S. today. That’s according to Facebook’s Cory Ondrejka, who made the announcement today at the D: Dive Into Mobile conference. The international rollout is of the Facebook Home app only; the phones that have it pre-installed won’t be sold until later this year. Home launched [...]

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It’s Gettin’ Real: Google Glass Ready For Shipping, API Live & Specs Revealed

Apr 16, 2013 at 7:56am ET by Matt McGee   

What seemed like some crazy, farfetched idea when it was announced more than a year ago is now reality. In a series of moves late Monday, Google: notified its first batch of “Explorers” (the ones who pre-ordered at Google I/O last year, not the #ifihadglass contest winners) that the first Google Glass devices are rolling [...]

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Report: Automotive Sector Saw a 377% Increase In Social Video Shares This Quarter

Apr 16, 2013 at 7:29am ET by Amy Gesenhues   

Video technology company Unruly released a Social Video Quarterly Report for Q1 2013 today, the first in a new series of quarterly reports measuring social video advertising trends. According to their findings, the Entertainment sector won 28.7 percent of total shares for social videos, followed by the FMCG/CPG, Tech and Automotive sectors. The two entertainment [...]

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Battle Over Data: Disconnect 2 Lets Users Block Tracking On More Than 2,000 Websites

Apr 15, 2013 at 3:42pm ET by Matt McGee   

It’s an ongoing challenge for marketers: users say they don’t like to be tracked, but they also say they prefer getting relevant ads and messages as they use the Web. This battle over data extends into several marketing areas — search, social media, email and more. Part of this mix is third-party tools that get [...]

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Rich Get Richer: Study Finds The More Content Is Liked, The More It’s Likely To Be Shared

Apr 15, 2013 at 2:12pm ET by Amy Gesenhues   

According to an online survey conducted by SurveyMonkey, the popularity of content on Facebook, Twitter and Google+ significantly impacts the likelihood it will be read. Out of 629 participants, 374 were given a survey asking how likely they were to read an article on Facebook that already had 451 Likes. The remaining 255 respondents received [...]

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AdSense Changes How It Calculates And Reports YouTube Earnings

Apr 15, 2013 at 11:54am ET by Ginny Marvin   

Google AdSense announced that they have started calculating and reporting on earnings from YouTube slightly differently. Starting April 1, 2013, AdSense will no longer calculate and report AdSense for Content Host earnings for YouTube partners. Instead, AdSense earnings from YouTube videos will only be calculated by YouTube and displayed in YouTube Analytics. Prior to this [...]

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Political Ads On Vine? Yep, The Attacks Have Begun

Apr 12, 2013 at 3:28pm ET by Matt McGee   

It’s not just Hollywood that’s embracing advertising on Vine, the political machine is dipping its toes in the same water, and the six-second attack ads are already looping for eternity. Via the Wall Street Journal comes news that the National Republican Congressional Committee (NRCC) has posted an ad that accuses Democrat Elizabeth Colbert Busch (yes, [...]

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