It looks like the Seattle Seahawks weren’t the only big winners last night. According to video analytics firm iSpot.tv, Budweiser’s “Puppy Love” was the No. 1 most popular Super Bowl ad online, with two more of the brand’s ads making it into iSpot.tv’s top ten list.
Ranking Super Bowl ads based on online views and digital activity, iSpot.tv claims Budweiser held the No. 1, 2 and 3 spots during the game. But post-game, Esurance’s ad starring John Krasinski has since taken over second place.
Airing immediately following the Super Bowl, the Esurance ad asked viewers to tweet the hashtag #EsuranceSave30 for a chance at $1.5 million. While the ad hasn’t generated nearly the number of online views as other Super Bowl ads, iSpot’s data shows the ad has resulted in more than 400,000 social actions.
Even with Esurance’s ad continuing to gain online popularity, iSpot reports Budweiser is the overall Super Bowl brand leader this year, with its ads generating a total of nearly 68 million views and 1.3 million social actions.
“Budweiser, which accounted for 10 of 52 creatives as of Sunday morning, dominated by every measure leading in and even on game day,” says iSpot.
iSpot’s Top Ten Most Popular Super Bowl Ads
1. Budweiser “Puppy Love”
( 37,305,544 views & 956,079 social actions)
2. Esurance “John Krasinski”
(66,453 views & 432,264 social actions)
3. Bud Light “Ian Up for Whatever”
(16,329,190 views & 148,948 social actions)
4. Axe “Super Bowl 2014″
(11,542,400 views & 194,536 social actions)
5. Budweiser’s “A Hero’s Welcome”
(10,102,173 views & 207,678 social actions)
6. Audi “Doberhuahua”
(9,844,905 views & 109,344 social actions)
7. Oikos “The Spill”
(10,728,723 views & 120,912 social actions)
8. Toyota “The Muppets Terry Crews”
(9,759,870 views & 112,063 social actions)
9. Volkswagen “Wings”
(13,271,196 views & 63,056 social actions)
10. Jaguar “Rendezvous”
(10,549,054 views & 87,194 social actions)
iSpot.tv says it ranked Super Bowl ads based each ad’s digital activity, “All rankings are shown by ‘SpotShare’ which is the percent of total digital activity for a category (all SB advertisers). Data are weighted by significance of action taken, a methodology with also takes search activity into account.”