• http://www.welivecontent.com We Live Content

    Interesting article! I was at a content marketing event this morning and a presentation by Buzzfeed had a very interesting slide relating to your questions.

    Based on their data, it suggested the number one tip for content marketers would be to focus on shareability over seo; and the number one mistake would be basing your content strategy around Google/search as opposed to social networks.

    Given their massive success, it seems worth taking their insight seriously.

    What are you thoughts on this?

  • Jose Baldizon

    This is a great example of great content. It very much demonstrates authority and social proof.

    Dr. Meyers’ input resonated with me the most. The title of an article is arguably the most crucial element because it determines whether prospects stop or keep scanning.

    Meyers also said that you can’t focus on everything. I’ve made this mistake plenty of times. Make the title relevant, make it stand out by dramatizing the benefit, and you’ll get clicks.

  • Arnie Kuenn

    I totally agree that share-ability is important. But the vast majority of people go to search before buying a product or service. So you have to have your SEO house in order. We see far too many clients that need major optimization improvements before we can wholeheartedly recommend they move forward with an aggressive content strategy.

  • Arnie Kuenn

    That Dr. Pete is a smart man.

  • http://www.novadetox.co.uk Nova Detox

    Boring, same old, same old, its not words its numbers, you talk about creating rich content, but underpinning that is a formula if you are not giving insight in to hard statistical unravelling of this formula and how that can be applied in content creation then you just saying nothing.

  • http://www.pogostick.co.nz Jas

    What tools are they using for kw research? If youre not focused on high volume traffic Google wont give you much

  • http://about.me/andrewgirdwood Andrew Girdwood

    Lots of suggestions for keyword research. It’s certainly true that relevance is hugely important but if you blog about (and sell) Blue Widgets is the height of SEO insight that you should check to see how people search for [blue widgets] before writing anything? Does it make business sense to spend five hours investigating possible alternatives to the phrase “blue widgets”?

  • http://searchmarketingwisdom.com alanbleiweiss

    Nova, since you’re using a brand name for your “name” in this comment, I’ll assume you believe everything can be boiled down into formulaic forced results type methodology, rather than recognizing that in truth, it’s really all about humans

    User experience isn’t based on formulaic tricks – it’s about creating a unique experience, providing unique value, and unique solutions for humans.

    SEO at its core is based on that reality. And the more pattern-like the effort to succeed, the less likely you’ll have a sustainable winning strategy.

  • http://www.novadetox.co.uk Nova Detox

    It may well be about humans, but its still computers that decide, what
    gets #1 result, the humans design the algorithm, but it still follows
    rules and understanding the rules is the key. Just saying “write better
    content” is a bit lame, i think its self evident that better content is
    “better” but distinguishing the difference between 10 pieces of content
    trying to get #1 that are all trying to game the system then it comes
    down to fine art of tweaking the “under optimisation” so as not to raise flags for gaming the system.

    Plus e-commerce for many items is based on price not detail the detail can be garnered from anywhere but the key factor that influences purchase IMHO is trust, price and speed of delivery Not content.

    Anyway I got a lot to say on the subject but think I will write up a post somewhere where I can have a rant and will come back and post a link.

    If you are not trying to sell a product or service online then ranking content is a vanity project designed to influence peoples opinions. Your truth is the reiteration of a 1000 other similar op pieces online regarding this subject that offers no concrete objective actionable ideas other than vague good advice. no offence :)

  • http://www.webtalentmarketing.com Lorianna Sprague

    You have a LOT to learn about the relationship between sales and content. But I am not going to school you because @kernmedia of @goinflow already did it for me: http://www.goinflow.com/expanding-horizons-ecommerce-content-strategy/

  • http://www.webtalentmarketing.com Lorianna Sprague

    My favorite on the list is Rand’s: “I see far too many marketers and brands giving up on content investments because they’ve tried and failed.”

    Writing content is very difficult for super-analytical, not-so-creative types *cough* because we, I, LOOK for that formula – and there isn’t one!! I know all the technical SEO stuff, but I have a hard time relating to the human element, empathizing, walking in their shoes, etc.

    Mastering content writing when you think, speak and write in a language few people use (i.e., “dork”) is super difficult!

    In my own writing I need to put the Editor on the back-burner and allow creativity to reign. I can always go back and adjust my references to be more specific to the appropriate keywords, but I can’t write anything good if I am obsessed with keywords the whole time I am writing.

    Oh and it’s so much easier to read when all of your words are not in a single, overwhelming block of text. Large blocks of text are ominous.

  • Arnie Kuenn

    “Nova” – thanks for stopping by, but I think you are pretty far off base. I would listen carefully to what Alan is saying. And my 2 cents: market in the year you are in (h/t to GaryV).

  • Arnie Kuenn

    Sorry but I totally disagree. We have tripled our business in the last couple of years and we almost never do any keyword volume research. Instead we are focused on creating, optimizing and promoting useful content week in and week out. We have many clients (and there are many case studies) out there demonstrating that you do not need to go after high volume traffic to be very successful online.

  • Arnie Kuenn

    Yes, I believe it makes a lot of sense to look for alternatives to “blue widgets”, I think it is a key component to ideation & research which is one of the initial steps you should take before creating any content.

  • http://www.novadetox.co.uk Nova Detox

    Did you look at my website? If so then I guess my comment fulfilled its function. I see you in to nutrition, you may find something there of interest.

    I appreciate you comments about content. But I dispute the fact that just sitting down at your keyboard and churning is going to bring results, I believe its about fine tuning. My last point is that a customer can go and read a rich product description on another site maybe… then go back to search and look for best price on said item, as after making decision to purchase then trying to get the best price becomes the objective.

    regards Lee

  • http://www.novadetox.co.uk Nova Detox

    (in the year of our lord 2014) its “side show bob” to deliver relevant content, the main objective is to make money, and this is done by serving results that are not fulfilling commercial intent searches, but delivering up content results. This leads to frustrated searchers clicking on advertisements to fulfil their desires. So creating content to be “an industry leader” is funnle pages (doorway pages = year 2000) to your conversion page is what essentially is happening, but the notion that the web is suddenly filled up with great content is not true it full up with content that is written to game the search. The cream does not rise to the top its a myth. Big organisations that can invest in content stratergy creates homogonised bland search return dominated by the big spenders. If you get the Head term you rank well for the longtail as well with little effort. So even being forced out to the fring to compete for the longtail still puts you up against the core sites that dominate your theme. Anyway as you debunked me im off, It does however seem that every “expert” is selling their wares there is no impartial advice