In May Twitter had changed the Discovery tab to include more personalization on content discovery. That change was an improvement, but focused on top stories & content, not necessarily Tweets. The new change is geared more to popular Tweets than just news articles.
When a user now clicks on the Discovery tab, they see “Tweets, What’s happening now, tailored for you.” All of the selected Tweets auto-display images and article data which is a nice touch. As an irregular Twitter user, this is a big improvement. I can jump on, check the Discovery tab and see what people are saying — not just popular articles. Overall this just feels good, like it’s a true Twitter experience.
Ideally, the Discover tab would be a great tool for me if it was dynamic and changed based on usage. If I click through and read an article, I’d like for that Tweet to disappear the next time I view the Discovery tab.
I wanted to see just how much personalization was occurring and ran a few tests to see if content would change if an action had been performed on the Tweet. I tested viewing specific Tweets, clicking through articles, ReTweeting , and Favoriting to see if the content would change. It didn’t. No matter what actions I performed, the Discover tab stayed the same. Disappointing.
Overall, this is a welcomed change that could be something to use regularly with some additional improvements. For more information see the official Twitter blog post.