Sign up to receive weekly insights on video advertising and trends.
Shakira’s “La La La” Top Trending World Cup Video On YouTube, But Nike’s The Brand To Beat
Ranking its top trending World Cup ads, YouTube has determined Shakira’s “La La La” video takes the top spot, but Nike is the big winner with three separate ads making the top ten list.
Originally launched on May 22, Shakira’s video includes a number of World Cup soccer players. It was produced in conjunction with the yogurt brand Activia to support the World Food Programme’s efforts to end world hunger, and doubles as the 2014 World Cup anthem.
Since its release, the Shakira video has generated 135,632,593 views.
Nike’s three ads – taking the No. 2, 4 and 9 spots – all feature World Cup players and have earned more than a 140 million combined views.
YouTube claims 1.2 billion minutes worth of World Cup ads have been viewed so far, representing four times the number of minutes spent watching Super Bowl ads this year.
From the announcement:
On average, brands in the top 10 ads list grew their YouTube channel subscriber base by 18 percent over the past month, thanks to their videos connecting with soccer fans.
While Nike has three ads on the list, Adida’s “The Dream” is the fastest-rising ad, generating 25 million views in two days time.
Sixty-one million World Cup ads have been watched in Brazil, making it the top country for World Cup ad views, followed by the US with 57 million, Mexico with 50 million, the UK with 27 million and Columbia with 23 million.
YouTube’s Top 10 Trending World Cup Ads:
1. Shakira and Activia “La La La”
2. Nike Football “Winner Stays”
3. Samsung Mobile “Galaxy 11: The Training”
4. Nike Football “The Last Game”
5. Adidas Football “The Dream”
6. Itaú “Monstra tua força Brasil”
7. Adidas Football “House Match”
8. Castrol “Neymar Jr. vs. Ken Block”
9. Nike Football “Risk Everything”
10. Beats by Dre “The Game before the Game”