Shakira’s “La La La” Top Trending World Cup Video On YouTube, But Nike’s The Brand To Beat

Ranking its top trending World Cup ads, YouTube has determined Shakira’s “La La La” video takes the top spot, but Nike is the big winner with three separate ads making the top ten list.

Originally launched on May 22, Shakira’s video includes a number of World Cup soccer players. It was produced in conjunction with the yogurt brand Activia to support the World Food Programme’s efforts to end world hunger, and doubles as the 2014 World Cup anthem.

Since its release, the Shakira video has generated 135,632,593 views.

Nike’s three ads – taking the No. 2, 4 and 9 spots – all feature World Cup players and have earned more than a 140 million combined views.

YouTube claims 1.2 billion minutes worth of World Cup ads have been viewed so far, representing four times the number of minutes spent watching Super Bowl ads this year.

From the announcement:

On average, brands in the top 10 ads list grew their YouTube channel subscriber base by 18 percent over the past month, thanks to their videos connecting with soccer fans.

While Nike has three ads on the list, Adida’s “The Dream” is the fastest-rising ad, generating 25 million views in two days time.

Sixty-one million World Cup ads have been watched in Brazil, making it the top country for World Cup ad views, followed by the US with 57 million, Mexico with 50 million, the UK with 27 million and Columbia with 23 million.

YouTube’s Top 10 Trending World Cup Ads:

1. Shakira and Activia “La La La”

2. Nike Football “Winner Stays”

3. Samsung Mobile “Galaxy 11: The Training”

4. Nike Football “The Last Game”

5. Adidas Football “The Dream”

6. Itaú “Monstra tua força Brasil”

7. Adidas Football “House Match”

8. Castrol “Neymar Jr. vs. Ken Block”

9. Nike Football “Risk Everything”

10. Beats by Dre “The Game before the Game”

Related Topics: Channel: Video | Google: YouTube | Video | World Cup


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!