• http://www.facebook.com/AdamGoz Adam Gausepohl

    Well written article, Shelley. When we set up our first ad campaign I’ll be sure to use topics!

  • Shelley Ellis

    I just completely overhauled the targeting for an account I took over using topics combined with keywords as well as topics for exclusions (some landing pages can have multiple categorizations – for example News + Sports). In less than 24 hours we started seeing conversions and MUCH more relevant targeting by Google. Good luck with your first campaign!