Topsy: Instagram Shares Easily Beat Vine On Twitter, Unless You’re Talking About “Influencers”

Instagram has regained supremacy over Vine on Twitter, thanks to its new video feature? That seemed to be the story, based on stats from Topsy. But now, Topsy has clarified there’s a different story, one where Instagram shares on Twitter have never dipped below Vine, at least when you’re looking at all activity rather than just “influencer” activity.

Vine Beat Instagram?

We probably helped kick off the whole “Is Vine bigger than Instagram?” news cycle three weeks ago, when we reported that there was more sharing of Vine on Twitter than Instagram. Here’s the chart we showed then:


That chart came from Topsy, where you can check against data it receives from its partnership with Twitter to discover how many tweets contain certain things, such as links to particular domains. That chart shows that on June 7, tweets with Vine ( links edged passed those with Instagram ( links.

So was Vine turning into the hot new toy for the Twitter crowd that formerly seemed to love Instagram? Possibly. But the following week, Instagram gained Instagram Video. Curious how that might have changed activity on Twitter, we checked the Topsy stats again yesterday, a full week after Instagram Video was out.

Instagram Back On Top, Thanks To Video?

Our story yesterday reported what we found, that suddenly Vine activity dropped dramatically, after having stayed above Instagram since June 7:


So was Vine no longer hot, now that Instagram had video? Perhaps, though as our story noted, Instagram hadn’t spiked super-high. It had a relatively mild increase.

Still, it sure looked like Vine was somehow negatively impacted by Instagram, so the story got hot again. Hot enough, apparently, for Topsy to decide it needed to weigh in.

Topsy: Outside Of Influencers, Instagram Has Always Been Tops

From its blog post today, Topsy reminds that its free analytics service that anyone can use only pulls activity from a sample of tweets and, importantly, a sample of “the most important people and tweets.”

In contrast, its Topsy Pro service lets you query to find trends against all the tweets it has, “both influential and less so.” When you look at everything, Instagram activity on Twitter is currently about 2.5 times that of Vine, judging from a chart Topsy released with its post:


The chart also shows that Vine had been climbing until about the middle of June, when it began dropping down in activity. It’s hard to tell if that drop came exactly when Instagram gained video or not, but it does look fairly close.

In summary, Vine “beating” Instagram two weeks ago on Twitter seems to be the result of heavy influencer activity. While it was hot with influencers, the full data shows that Instagram has never had a serious dip. In contrast, the full data does suggest that maybe Instagram Video has at least grabbed some of the “video & tweet” activity that Vine had.

Will that trend keep up? “Only time will tell,” Topsy writes.

Related Topics: Channel: Social Media Marketing | Facebook: Instagram | Features & Analysis | Statistics: Popularity & Usage | Statistics: Social Media | Top News | Twitter: Vine


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!