Toss All The Text You’d Like On Facebook Covers, The 20% Rule Has Been Lifted

facebook-logo-newA longstanding anti-text-heavy term has been lifted from the Facebook Page terms. Dubbed the 20% rule, Pages were forbidden from using more than 20% text across their Facebook Page covers. This was one of the only changes that were maintained in the large Page cover shifts that occurred this March.

New Page Terms of Service were launched on July 1st, and the 20% rule was absent from the list of regulations. Brands can now feel free to stop guessing at what percentage of text (company names, URLs, contests, etc) made up text and can run free with their font sizes.

The rule made sense for Pages as Facebook didn’t want too much clutter, or even worse, for people to not pay for ads. However the rule was simply hard to measure and something that hasn’t been taken advantage of on other social networks.

So rejoice, and feel free — you now can add as much text as you desire to your Page’s cover photo.

From Tabsite via MarketingPilgrim.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Pages | Features & Analysis | Top News


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • IR Smartt

    This isn’t surprising. They should make it possible to insert links as well. But I sense they won’t

  • Dez Futak

    That’s great news for brands & local businesses. @Greg – just one quick thought though – does absence of evidence mean evidence of absence – in the sense that there’s no mention of the rule, but can we guarantee that Facebook won’t be fickle about this…

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!