A longstanding anti-text-heavy term has been lifted from the Facebook Page terms. Dubbed the 20% rule, Pages were forbidden from using more than 20% text across their Facebook Page covers. This was one of the only changes that were maintained in the large Page cover shifts that occurred this March.
New Page Terms of Service were launched on July 1st, and the 20% rule was absent from the list of regulations. Brands can now feel free to stop guessing at what percentage of text (company names, URLs, contests, etc) made up text and can run free with their font sizes.
The rule made sense for Pages as Facebook didn’t want too much clutter, or even worse, for people to not pay for ads. However the rule was simply hard to measure and something that hasn’t been taken advantage of on other social networks.
So rejoice, and feel free — you now can add as much text as you desire to your Page’s cover photo.