Touché! Instagram Starts Pulling Its Images From Twitter

kids-fighting-200pxYou’ll be excused if you think the social media platform battles are starting to look like something you’d see on Romper Room.

The latest step in this back-and-forth is Instagram’s decision to prevent its images from showing properly on Twitter’s website and clients.

At the LeWeb conference today, Instagram CEO Kevin Systrom confirmed the move and said that his company plans to fully prevent Instagram images from being embedded on Twitter. Here’s how he’s quoted on the New York Times’ Bits blog:

We’ve decided that right now, what makes sense, is to direct our users to the Instagram Web site…. Obviously things change as a company evolves.

Instagram recently launched user profiles on the web, which creates a stronger need for the company to drive eyeballs to Instagram images.

Twitter confirmed the image display problem in an update a few hours ago, saying Instagram is “disabling its Twitter cards integration, and as a result, photos are being displayed using a pre-cards experience.”

You could say that Twitter has brought this on itself due to its frosty approach in recent months toward developers and other social platforms. Over the summer, Twitter turned off Instagram’s access to its follower graph, taking away the ability for Instagram users to grow their network there on the strength of their Twitter connections.

All Romper Room references aside, the fight over user experience and eyeballs is Important Business for the likes of Twitter, Facebook, Instagram and others. It’s a shame that these platforms won’t play nicely together, but I suspect that what we’re seeing now is only bound to continue.

(Stock image via Used under license.)

UPDATE: It has been confirmed that Instagram images are no longer being pulled to Twitter. All Instagram images will now only be able to be viewed when a user clicks through an Instagram link.

Related Topics: Channel: Industry | Facebook: Business Issues | Facebook: Instagram | Top News | Twitter | Twitter: Business Issues | Twitter: User Interface


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Michael Currey

    What’s missing from all the articles I’ve read is the fact that people use instagram because it allows them to share their photos on multiple platforms.

    To me, if they take that ability away, I no longer need to use instagram… I need to find a different app! Instagram needs to figure out that it’s not a social network the way Facebook, Twitter and G+ are, they are a useful tool.

    As soon as I find another photo app that lets me share to Facebook and Twitter simultaneously I will have found the new instagram.

    Anyone can do filters, anyone can add the ability to share and like. Istagram is failing to see why they are relevant.

  • Matt McGee

    Very well said, Michael, and I think you’re spot on about the distribution benefit of using Instagram.

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