• Pat Grady

    Many articles leading up to the one, described the tracking in such general terms, that I personally thought it could be contorted as view thru tracking… does this tracking platform use ad clicks (or something else) as cousin to the completion pixel?

  • Pat Grady

    Anyone know more?

  • Pat Grady

    finance.yahoo.com/news/facebook-opened-front-war-google-184100446.html

    Yep, it’s imps as the basis for driving sales. CPM is regarding impressions. If they “saw” your ad, then bought, attribute it to the view thru.

    Blech.

  • Pat Grady

    “More recently, it has been combining a limited test of conversion tracking with a feature called Optimized CPM, which automatically tunes campaigns to specific marketing goals like product sales or app downloads, rather than crude link-clicking metrics.”

  • Pat Grady

    Haha, poor G, with their “crude” clicks leading to sales tracking. Maybe some day they’ll use imps and ditch all that old fashioned clicks stuff. Bahahaa! This shitake is too stoopid to fathom!