• Pat Grady

    “Meanwhile, the research found that 96% more people converted upon
    view-through as compared to those who never saw an ad but organically
    re-visited the site and converted. So the ads, even if they’re not
    clicked upon, do seem to be having an impact.” Seems to me, that ‘seem’ seemingly seems to be quite a powerful little seamstress… or should I say seemstress.

  • Richard Altman

    Iteration is also important in advertising, aka proofing aka repetition