Tumblr Has Its First Analytics Platform Via Partnership With Union Metrics

tumblr-logoBrands and marketers finally have an analytics option to help understand activity and engagement on Tumblr.

It’s called Union Metrics for Tumblr, and it’s the result of a formal partnership between Tumblr and Union Metrics — the same company that offers the TweetReach analytics service for companies using Twitter.

Union Metrics says its new service “can measure activity and engagement for any blog or any topic on Tumblr.” The company has access to the full Tumblr data firehose through Gnip, and offers various dashboards of data such as Blog Summary, Topic Summary and Post Detail.

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Union Metrics hasn’t revealed pricing at this point, and the service is still only in the invitation stage right now.

Related Topics: Analytics | Channel: Content Marketing | Top News | Tumblr

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://www.brickmarketing.com/ Nick Stamoulis

    Tumblr has really exploded recently, so being able to track some of that data and get real insights is going to be really useful for brands and personal bloggers. More data is almost always a good idea!

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