Tumblr Launches In-Stream Mobile Ads Today, Ahead Of Desktop

Tumblr launched mobile ads today with high-profile advertisers including GE, Warner Bros and ABC. The ads appear within users’ content streams within Tumblr iOS and Android apps. This is the first in-stream ad try for Tumblr since the site launched in 2007. Up to now, sponsored ads have appeared in  Tumblr Radar — the area […]

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Tumblr launched mobile ads today with high-profile advertisers including GE, Warner Bros and ABC. The ads appear within users’ content streams within Tumblr iOS and Android apps. This is the first in-stream ad try for Tumblr since the site launched in 2007. Up to now, sponsored ads have appeared in  Tumblr Radar — the area in the right rail of users’ dashboards on desktops — and in the Spotlight area on category pages. The Tumblr staff post announced that after running sponsored Radar posts for nearly a year, “today we’re bringing these posts over to our mobile apps”. According to AdAge, Tumblr app users on iOS and Android will see up to four ads per day and they’ll be differentiated with the dollar-sign icon with sunbeam rays surrounding it, as they are on current sponsored placements. Here’s a look at a current GE mobile sponsored post:

Tumblr Mobile Sponsored Post GE

Tumblr announced they were going to add mobile advertising products in March of this year as it pushes toward achieving profitability. In a sign of the growing importance of the booming mobile market, Tumblr says the in-stream ads will eventually be available on desktops, but an exact date has not been given.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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